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AEP Span forms strategic partnership with Concora to supercharge corporate website.
Business Tips

How AEP Span is Helping Architects and Contractors Get What They Need

FOR IMMEDIATE RELEASE: WEST SACRAMENTO AND ALPHARETTA, CA AND GA, USA, February 23, 2022/EINPresswire.com/ — Concora, developer of the commercial building products industry’s only digital experience platform designed specifically for commercial building product manufacturers, and AEP Span — a premier

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Building material manufacturers should lean more heavily on video to help tell their product stories. Videos are an easy way to relay a lot of information quickly.
Business Tips

Why Building Material Manufacturers Need More Videos

Are you a building material manufacturer whose website is heavy on text with little or no video? It’s time to acknowledge that attention spans are short and add video to your website. It will translate into more educated and engaged

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Your building materials website should make an architect’s life easier, not harder. Make it easy to navigate, provide good technical data and photos and make sure your contact page offers plenty of contact options.
Business Tips

How to Make Your Building Materials Website Architect-Friendly

For building product manufacturers, an architect-friendly website is a must. It sounds obvious, but is your building materials website appealing to these critical clients? Here’s how to know. Your building materials website should: Be easy to navigate. Be organized and

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Building contractors will be loyal to a brand if it’s consistent. Building material branding covers everything from company values to the quality of a product.
Business Tips

Want Building Contractors to Love Your Brand? Be Consistent

Whether you sell building materials or perfume, brand recognition is fundamental to your company’s success. Your branding is the first thing a building contractor will experience. So if you want contractors to love your brand, keep your branding consistent. What

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The key to marketing building products is to combine your product expertise with smart technology and a willingness to meet your audience where they are.
Business Tips

7 Tips for Marketing Building Products Successfully

If you’re a manufacturer, you may think marketing building products is out of your league. But here’s why it’s not: You’re an expert — at least when it comes to your products. The keys to successful marketing are knowing your

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Put these building materials business ideas into practice to grow your business and build more long-term relationships.
Business Tips

7 Building Materials Business Ideas To Help You Succeed

You provide quality building materials and competitive prices. So why isn’t your business growing at a faster rate? A good place to start is by implementing these key building materials business ideas. Follow these tips to get on the right

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