If you’re a manufacturer, you may think marketing building products is out of your league. But here’s why it’s not: You’re an expert — at least when it comes to your products.
The keys to successful marketing are knowing your audience and using technology strategically.
If you apply your expertise and follow these tips, you’ll be on your way to marketing building products creatively and successfully.
Provide A Smart, Well-Organized Website
Think about shopping in the real world. It’s easier to buy something in a store that’s organized vs. one that’s messy and chaotic. In the digital world, it’s the same only your building products website stands in for a physical shop. Having a good, organized website increases your chances of making a sale.
A good website doesn’t just look tidy. It should be easy to navigate so customers can easily find the products they’re looking for. And it should be accessible on any device.
Use High-Quality Pictures
A good picture really is worth a thousand words, especially online. Make sure to only use high-quality pictures.
If you take your own building product pictures, make sure all the attention is on the products themselves. Don’t use distracting backgrounds. Ideally, have a white backdrop to keep all the attention on the products.
If your website technology allows, enable zoom and rollover features so customers can closely evaluate the products.
Make Building Product Information Easy to Find
After pictures, the next most important thing is product information. Make sure each product page has detailed technical content, including dimensions, weight, color and material. Make sure the information is shown in an organized way. The goal is to make it easy to specify building materials from your website.
You can also make product brochures for customers who prefer that experience.
Share Relevant, Useful Information
One of the most effective techniques for marketing building products is sharing useful, specific information about them. If you’re a flooring manufacturer, you could create a blog about the best types of tile to use in an office bathroom.
If people find the information useful, they may share it on social media. This will bring more traffic to your website and give your brand more exposure.
Have A Strong Social Media Presence
The average person spends at least 2 hours and 24 minutes on social media every day. It only makes sense to advertise your products there.
Regardless of what you sell, having a good social media presence can have a positive impact on your brand. The opposite is also true. To improve your social media presence, post regularly and try to interact with customers who respond to your posts.
Show Potential Customers What’s Possible
In addition to your products, showcase your projects and show customers what’s possible with your building products.
Highlighting your work lets potential customers visualize how they could use your products in their building. Upload pictures or videos from your best projects to your website. Then share the link on your social media pages. This will help promote your brand and bring more traffic to your website.
Keep Up With Technology
Marketing building products successfully requires keeping up with technology. The internet is where your customers shop, so meet them there.
Rather than traditional marketing, try marketing your products digitally. You could collaborate with designers or renovation experts with a following to expose your product to a new audience.