The Commercial Building Products Sales and Marketing Blog

March 12, 2020

Interview with Paul Hagar, Former Marketing Director at Hunter Douglas

Paul Hagar is a marketing and communications professional with over 15 years’ experience in the building and architectural products industry. As former Director of Marketing at Hunter Douglas, Paul led…
March 5, 2020

Maximize Conversions at Every Phase of the Commercial Building Cycle

You’re a building product manufacturer, and you have a digital presence in the form of your commercial website. Online visits, returns, and page views are trending up. Architects, engineers, and…
Concora News
March 5, 2020

Armstrong Flooring, Inc., Adopts Concora Platform to Deliver Enhanced Digital Experience to Commercial Customers

NORCROSS, Ga., March 5, 2020 -- Concora is pleased to announce their recent partnership with Armstrong Flooring, North America's largest producer of resilient flooring products. Armstrong Flooring published its full…
architect using submittals automation tool
February 10, 2020

How to Capture Valuable AEC User Data on Your Website

Building product manufacturers have an online user challenge. Simply put, you don’t know who’s visiting your website. I mentioned in my last article that we consistently hear from your customers…
Concora News
February 7, 2020

Charlotte Pipe Partners with Concora to Provide Better Web Experience for Architects, Engineers, and Contractors

NORCROSS, Ga., Feb. 7, 2020  -- Concora is pleased to announce their recent partnership with Charlotte Pipe, America’s leading manufacturer of cast iron and plastic pipe and fittings. Charlotte Pipe…
January 31, 2020

Why Experience Should Spearhead Your Digital Strategy in 2020

When an architect, engineer, or contractor (AEC) is visiting your company's website, they need to be able to find exactly what they're looking for in a few easy steps. AECs…
December 27, 2019

How Manufacturers Can Use Data to Increase Product Selection: Part 2

In part one of this blog series, I highlighted how basic behavior data such as visitors, return visitors, and page views can help you, the building product manufacturer, convert digital…
December 17, 2019

How Manufacturers Can Use Data to Increase Product Selection: Part 1

Getting specified—we know that a primary indicator for building product sales is being specified by architects, engineers and contractors (AECs), but there are other early indicators that can positively impact…
December 6, 2019

Know Your Audience: How to Sell Products Through Architects

At the risk of sounding reductive, every marketing and sales professional on the planet has the same job: to influence decision making in the direction of their product or service.…
November 20, 2019

How Concora’s Submittal Generator Can Increase Product Selection

The latest improvement to our platform, Concora’s Submittal Generator, can indicate purchase intent, capture valuable project data, and provide a superior user experience for AECs. In this article, we’ll discuss…
October 1, 2019

Architects to Manufacturers: Provide Resources We Can Trust

Whether you’re an architect or a construction manager, perfection is everything. This line of work is one of the few where lives hinge on decision makers’ foresight and expertise. So,…
jerry seinfeld
September 25, 2019

The #1 Way to Differentiate Products in the Digital Age: A Rebranding Story

I read a story in Lifehacker about a conversation between Jerry Seinfeld and a young comedian, Brad Isaac. Isaac asked Seinfeld backstage if he had any tips for a young…
Concora News
September 18, 2019

SmartBIM Announces Platform Innovation; Changes Name to Concora and Launches New Website

NORCROSS, Ga., Sept. 18, 2019 -- In order to reflect the company's enhanced product offerings, the team at Concora (formerly SmartBIM) is pleased to announce its new company name and market…
December 28, 2018

Domestic & International BIM Mandates Increase With The Transformation of The Building Industry

Do you know what the largest industry in the world is? It is the building industry - which is the combination of the architect, engineering, construction, facility management, and building…
October 10, 2018

What Every Manufacturer Should Know About LEED v4.1

You finally caught up to LEED v4.0 – whew!  You might have updated product sustainability info on your website, maybe even have some EPDs or Declare labels available for download,…
October 9, 2018

The 5 Sustainability Features Every Manufacturer Should Highlight on Their Website

Professionals throughout the building design process require sustainability information on the products they use and, not surprisingly, they look to the manufacturers of those products (BPMs) to supply it. With…
June 22, 2018

Best Booths at AIA 2018

The sea of Architects, Engineers, Contractors, Sustainability and Manufacturing professionals who flooded the Javits Center in New York City for AIA '18 was incredible — a lot is changing in…
April 9, 2018

The Story of TL;DR & the BIM Freight Train

TL;DR: Ain’t nobody got time for that, and the train’s coming through town. (more…)
March 30, 2018

Attention BPMs:  BIM & (SSoT) Increases Productivity

Prior to my role as President of BIMobject, I spent 12 years in the seat where many of my readers are: I was an executive for major building product manufacturers…
March 27, 2018

WeWork Lights up Lutron – NYC RUG (Revit User Group)

Recently, the NYC Revit User Group (RUG) met up at the Lutron Commercial Experience Center in Midtown.  Typically, past NYC RUG events have focused on how different stakeholders within the…
January 23, 2018

12 Signs Your BIM Strategy is Failing (and Needs Help ASAP)

1. “What in the world is a BIM Strategy?” just came out of your mouth. Don’t fret, you’re not alone. Creating BIM used to a transactional activity, a box a…
November 16, 2017

Marketing to AECs: #Greenbuild17 Lessons Learned

Millions of Marketing dollars poured into the Massachusetts Bay area this past week for Greenbuild 2017 in Boston. Manufacturers present were all charged with the same, singular goal: capture the…
November 8, 2017

What Makes for High Quality BIM Content?

High quality BIM content.  Is there a single definition of what comprises quality BIM content? For the Building Product Manufacturer, the answer is a resounding yes!  Quality BIM content is…
BIMobjects Marketing
October 27, 2017

Why Your BIMObject Downloads Are Dropping

I’ve been speaking to many of our customers and prospects over the past several months and one of the questions that is repeatedly brought up is if we have any…
September 11, 2017

4 Things We Learned at the Building Content Summit

This was my third and arguably the most interesting Building Content Summit (BCS). After the first summit in Northern Virginia in 2015 and Scottsdale last year, I was excited to…