The Commercial Building Products Sales and Marketing Blog

Best PracticesMarketing
August 6, 2020

Technical Content is Marketing Content for Architects, Engineers, and Contractors

Anyone who has dabbled in marketing has probably heard about the concept of “content marketing”. It’s the notion that by developing content that is useful, actionable, and relevant to your…
Concora News
August 6, 2020

Concora Launches Sustainability Software Update to Better Serve Building Product Manufacturers and Drive More Revenue

Makes It Easy for Architects and Contractors to Quickly Find Sustainable Building Products With Just a Few Clicks ALPHARETTA, GA., August 6, 2020 - Concora, the provider of the only…
Sustainability
July 30, 2020

The Five Sustainability Features Every Manufacturer Should Highlight on Their Website

Professionals throughout the building design process require sustainability information on the products they use and, not surprisingly, they look to the manufacturers of those products (BPMs) to supply it. With…
Marketing Plan for Building Product Manufacturers Best PracticesMarketing
July 15, 2020

The Key Components of a Marketing Plan for Building Product Manufacturers

If you work as a marketer for a building product manufacturer, you likely know it’s crucial to have a solid marketing plan for your products. Even if you have a…
Concora News
July 13, 2020

Concora Named as Key Player by MarketsandMarkets Industry Research Analysts

Concora Selected for its Digital Experience Platform; Designed to Meet the Unique Needs of Building Product Manufacturers ALPHARETTA, GA., July 13, 2020 - Concora, provider of the only Digital Experience…
Concora News
July 7, 2020

Concora Continues Momentum with Record Growth in Second Quarter

Company Delivers Branded Digital Marketplace Solutions for Commercial Building Product Manufacturers  ALPHARETTA, GA., July 8, 2020 - Concora, developer of the only Digital Experience Platform (DxP) designed specifically for the…
Concora News
June 17, 2020

Concora and Richlite Announce Strategic Partnership

Richlite Launches Branded Digital Experience Platform to Accelerate Commercial Building Product Selections and Sales ALPHARETTA, GEORGIA, UNITED STATES, June 17, 2020  -- Concora, developer of the building product industry’s only Digital…
Concora News
June 15, 2020

Concora Announces Deal Signed with Honeywell Fire Services Group

Concora’s Digital Experience Platform Makes it Easy for Architects, Engineers, and Contractors to Specify Honeywell Fire Safety Products in Design ALPHARETTA, GA., June 15, 2020 - Concora, developer of the…
Optimize for search Best PracticesMarketing
June 8, 2020

Refine Your Website’s Backend to Rank Higher on Google and Bing

In the first part of this series on how to Optimize Your Website for Google Search, I focused on the on-page items which Google factors into your ranking well on…
Structure of an SEO optimized page Best PracticesMarketing
June 2, 2020

Enhance Your Digital Marketing for Building Materials with Best Practices for SEO

Can we talk about Search Engine Optimization? Marketers know that the web is a critical channel for B2B, be it selling more commercial building products and materials, but it’s not…
Bill Sengstacken Concora News
May 27, 2020

Concora Names Bill Sengstacken as Vice President of Marketing

ALPHARETTA, GA., May 27, 2020 - Concora, developer of the Digital Experience Platform (DxP) designed for the commercial building product industry, today announced that they have named B2B SaaS veteran,…
Phil Gerolstein Concora News
May 18, 2020

Concora Promotes Phil Gerolstein to Vice President of Sales to Accelerate Growth and Expansion

ALPHARETTA, GA., May 18, 2020 - Concora, developer of the industry’s only Digital Experience Platform designed specifically for Building Product Manufacturers, today announced the promotion of Phil Gerolstein to Vice…
Marketing
March 12, 2020

Interview with Paul Hagar, Former Marketing Director at Hunter Douglas

Paul Hagar is a marketing and communications professional with over 15 years’ experience in the building and architectural products industry. As former Director of Marketing at Hunter Douglas, Paul led…
Best PracticesSpecifying
March 8, 2020

What Makes for High Quality BIM Content?

High-quality Building Information Model (BIM) content.  Is there a single definition of what comprises quality BIM content? For the Building Product Manufacturer, the answer is a resounding yes! Quality BIM…
Best Practices
March 5, 2020

Maximize Conversions at Every Phase of the Commercial Building Cycle

You’re a building product manufacturer, and you have a digital presence in the form of your commercial website. Online visits, returns, and page views are trending up. Architects, engineers, and…
Concora News
March 5, 2020

Armstrong Flooring, Inc., Adopts Concora Platform to Deliver Enhanced Digital Experience to Commercial Customers

NORCROSS, Ga., March 5, 2020 -- Concora is pleased to announce their recent partnership with Armstrong Flooring, North America's largest producer of resilient flooring products. Armstrong Flooring published its full…
Concora News
February 19, 2020

Enrich Your Sales Pipeline with Concora’s New Salesforce Integration

With Concora’s Digital Experience Platform (DxP), manufacturers can capture user and project insights that facilitate sales cycles—and with our latest software release, they can now sync that detailed lead data…
architect using submittals automation tool Best Practices
February 10, 2020

How to Capture Valuable AEC User Data on Your Website

Building product manufacturers have an online user challenge. Simply put, you don’t know who’s visiting your website. I mentioned in my last article that we consistently hear from your customers…
Concora News
February 7, 2020

Charlotte Pipe Partners with Concora to Provide Better Web Experience for Architects, Engineers, and Contractors

NORCROSS, Ga., Feb. 7, 2020  -- Concora is pleased to announce their recent partnership with Charlotte Pipe, America’s leading manufacturer of cast iron and plastic pipe and fittings. Charlotte Pipe…
Marketing
January 31, 2020

Why Experience Should Spearhead Your Digital Strategy in 2020

When an architect, engineer, or contractor (AEC) is visiting your company's website, they need to be able to find exactly what they're looking for in a few easy steps. AECs…
Specifying
December 27, 2019

How Manufacturers Can Use Data to Increase Product Selection: Part 2

In part one of this blog series, I highlighted how basic behavior data such as visitors, return visitors, and page views can help you, the building product manufacturer, convert digital…
Specifying
December 17, 2019

How Manufacturers Can Use Data to Increase Product Selection: Part 1

Getting specified—we know that a primary indicator for building product sales is being specified by architects, engineers and contractors (AECs), but there are other early indicators that can positively impact…
Marketing
December 6, 2019

Know Your Audience: How to Sell Products Through Architects

At the risk of sounding reductive, every marketing and sales professional on the planet has the same job: to influence decision making in the direction of their product or service.…
Best Practices
November 20, 2019

How Concora’s Submittal Generator Can Increase Product Selection

The latest improvement to our platform, Concora’s Submittal Generator, can indicate purchase intent, capture valuable project data, and provide a superior user experience for AECs. In this article, we’ll discuss…
BIMobjects Marketing
October 27, 2019

Why Your BIMObject Downloads Are Falling

We’ve been speaking to many of our customers and prospects over the past several months and one of the questions that is repeatedly brought up is if we have any…
Specifying
October 1, 2019

Architects to Manufacturers: Provide Resources We Can Trust

Whether you’re an architect or a construction manager, perfection is everything. This line of work is one of the few where lives hinge on decision makers’ foresight and expertise. So,…
jerry seinfeld Marketing
September 25, 2019

The #1 Way to Differentiate Products in the Digital Age: A Rebranding Story

I read a story in Lifehacker about a conversation between Jerry Seinfeld and a young comedian, Brad Isaac. Isaac asked Seinfeld backstage if he had any tips for a young…
Concora News
September 18, 2019

SmartBIM Announces Platform Innovation; Changes Name to Concora and Launches New Website

NORCROSS, Ga., Sept. 18, 2019 -- In order to reflect the company's enhanced product offerings, the team at Concora (formerly SmartBIM) is pleased to announce its new company name and market…
Marketing
January 23, 2019

Twelve Signs Your BIM Strategy is Failing

1. “What in the world is a BIM Strategy?” just came out of your mouth. Don’t fret, you’re not alone. Creating BIM (Building Information Models) used to be a transactional…
Best Practices
December 28, 2018

Domestic & International BIM Mandates Increase With The Transformation of The Building Industry

Do you know what the largest industry in the world is? It is the building industry - which is the combination of the architect, engineering, construction, facility management, and building…
MarketingSustainability
November 18, 2018

Sustainability Lessons Learned: Marketing Green Building Products to Architects, Engineers, and Contractors

Millions of Marketing dollars poured into the Massachusetts Bay area this past week for Greenbuild 2017 in Boston. Manufacturers present were all charged with the same, singular goal: capture the…
Sustainability
October 10, 2018

What Every Manufacturer Should Know About LEED v4.1

You finally caught up to LEED v4.0 – whew!  You might have updated product sustainability info on your website, maybe even have some EPDs or Declare labels available for download,…
Marketing
June 22, 2018

Best Booths at AIA 2018

The sea of Architects, Engineers, Contractors, Sustainability and Manufacturing professionals who flooded the Javits Center in New York City for AIA '18 was incredible — a lot is changing in…
Best Practices
April 9, 2018

The Story of TL;DR & the BIM Freight Train

TL;DR: Ain’t nobody got time for that, and the train’s coming through town. I admit it. I had to look “TL;DR” up. As a Marketer in the 41+ age group,…
Best Practices
March 30, 2018

A “Single Source of Truth” for Building Product BIM Objects Increases Productivity

By Doug Bevill Prior to my role as President of BIMobject, I spent 12 years in the seat where many of my readers are: I was an executive for major…
Marketing
March 27, 2018

WeWork Lights up Lutron – NYC RUG (Revit User Group)

Recently, the NYC Revit User Group (RUG) met up at the Lutron Commercial Experience Center in Midtown.  Typically, past NYC RUG events have focused on how different stakeholders within the…
Marketing
September 11, 2017

Four Lessons Learned at the Building Content Summit

This was my third and arguably the most interesting Building Content Summit (BCS). After the first summit in Northern Virginia in 2015 and Scottsdale last year, I was excited to…