Get the latest and greatest information about what’s new in the world of marketing for manufacturers of commercial building products.

Building Product ManufacturersDigital Transformation
October 1, 2019

Architects to Manufacturers: Provide Resources We Can Trust

Whether you’re an architect or a construction manager, perfection is everything. This line of work is one of the few where lives hinge on decision makers’ foresight and expertise. So,…
jerry seinfeld Digital Transformation
September 25, 2019

The #1 Way to Differentiate Products in the Digital Age: A Rebranding Story

I read a story in Lifehacker about a conversation between Jerry Seinfeld and a young comedian, Brad Isaac. Isaac asked Seinfeld backstage if he had any tips for a young…
Building Product ManufacturersDigital Transformation
December 28, 2018

Domestic & International BIM Mandates Increase With The Transformation of The Building Industry

Do you know what the largest industry in the world is? It is the building industry - which is the combination of the architect, engineering, construction, facility management, and building…
October 10, 2018

What every manufacturer should know about LEED v4.1

You finally caught up to LEED v4.0 – whew!  You might have updated product sustainability info on your website, maybe even have some EPDs or Declare labels available for download,…
October 9, 2018

The 5 Sustainability Features Every Manufacturer Should Highlight on Their Website

Professionals throughout the building design process require sustainability information on the products they use and, not surprisingly, they look to the manufacturers of those products (BPMs) to supply it. With…
June 22, 2018

Best Booths at AIA 2018

The sea of Architects, Engineers, Contractors, Sustainability and Manufacturing professionals who flooded the Javits Center in New York City for AIA '18 was incredible — a lot is changing in…
Building Product ManufacturersDigital Transformation
April 9, 2018

The Story of TL;DR & the BIM Freight Train

TL;DR: Ain’t nobody got time for that, and the train’s coming through town. (more…)
Building Product Manufacturers
March 30, 2018

Attention BPMs:  BIM & (SSoT) Increases Productivity

Prior to my role as President of BIMobject, I spent 12 years in the seat where many of my readers are: I was an executive for major building product manufacturers…
March 27, 2018

WeWork Lights up Lutron – NYC RUG (Revit User Group)

This past Tuesday, March 20th 2018 the NYC Revit User Group (RUG) met up at the Lutron Commercial Experience Center in Midtown.  Typically, past NYC RUG events have focused on…
Digital Marketing
January 23, 2018

12 Signs Your BIM Strategy is Failing (and Needs Help ASAP)

1. “What in the world is a BIM Strategy?” just came out of your mouth. Don’t fret, you’re not alone. Creating BIM used to a transactional activity, a box a…
AECO'sDigital Marketing
November 16, 2017

Marketing to AECs: #Greenbuild17 Lessons Learned

Millions of Marketing dollars poured into the Massachusetts Bay area this past week for Greenbuild 2017 in Boston. Manufacturers present were all charged with the same, singular goal: capture the…
Building Product Manufacturers
November 8, 2017

What Makes for High Quality BIM Content?

High quality BIM content.  Is there a single definition of what comprises quality BIM content? For the Building Product Manufacturer, the answer is a resounding yes!  Quality BIM content is…
Building Product Manufacturers
October 23, 2017

Top 3 Reasons Your BIMObject Downloads have Dropped

I’ve been speaking to many of our customers and prospects over the past several months and one of the questions that is repeatedly brought up is if we have any…
September 11, 2017

4 Things We Learned at the Building Content Summit

This was my third and arguably the most interesting Building Content Summit (BCS). After the first summit in Northern Virginia in 2015 and Scottsdale last year, I was excited to…