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Web Strategy

How a Stellar Web Strategy and Website Help Architects Specify and Purchase More of Your Building Products

COMMERCIAL BUILDING PROJECTS NEED BUILDING MANUFACTURERS’ PRODUCTS Commercial construction projects need building materials. It’s as simple as that. And when you consider that since 2018 the U.S. commercial construction industry valued at over 260 billion dollars? Yes, that’s right. $260,000,000,000? … Read More

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Coatings Impact

How Do Paintings and Coatings Impact Health and the Environment?

How Do Paintings and Coatings Impact Health and the Environment?   It’s a fact of life that coatings are everywhere — on cars, exterior/interior walls, machines, roofing, toys, cafeteria floors, furniture.   We encounter an immeasurable amount of coatings (and … Read More

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online visibility

Benefits of Online Visibility and Digital Strategy for Building Materials Manufacturers

Benefits of Online Visibility and Digital Strategy for Building Materials Manufacturers.   “Products are made in the factory, but brands are created in the mind.” – Branding pioneer Walter Landor.   Have you ever noticed that even the smallest of … Read More

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Increase Sales

Concora’s Project Showcase: The Latest Feature to Increase Sales for Building Material Manufacturers

INTRODUCING: PROJECT SHOWCASE   After months of research, preparation, and testing, Concora is thrilled to announce the release of Project Showcase!   If you think you’ve experienced a similar feature before, you’re in for a real treat. Our Project Showcase … Read More

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design build contractor

How the Design-Build Method is Changing the Construction Landscape

How the Design-Build Method is Changing the Construction Landscape PROJECT DELIVERY METHODS WITH SHANNON LINKER Background I’m incredibly excited to share our latest podcast with you! This week, I had the tremendous pleasure of meeting with Shannon Linker. Not only … Read More

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How a Winning Sales Team Translates into More Commercial Sales

How a Winning Sales Team Translates into More Commercial Sales Building a Winning Sales Team with Pat Jarvis   Background I just wrapped up a fun and informative podcast (listen here) with Pat Jarvis— a really great, smart, successful guy … Read More

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concora

What is Concora?

Concora places the assets and tools AECs need to work quickly, efficiently, and productively at their fingertips, eliminating the endless hunt and peck approach to finding and specifying products.   Due to the global pandemic, many businesses realize that it’s … Read More

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building products

Simplicity Sells – Why Ease of Use is Critical to Digital Marketing of Building Products

In our last building product marketing blog, we explained how granular search makes it easy for architects, engineers, and contractors to find the specific materials they need for their commercial building projects. While search capabilities are important, there are other … Read More

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 Building Product Specifications

Customers Can’t Buy What They Can’t Find: How Search Impacts Building Product Specifications and Sales

Do you remember the end of the movie, “Raiders of the Lost Ark”? After Indiana Jones recovered the Ark of the Covenant, it was brought to Washington, where it was put in a crate and stored with seemingly thousands of … Read More

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Sustainability Software

Technical and Marketing Content for Architects, Engineers, and Contractors

Anyone who has dabbled in marketing has probably heard about the concept of “content marketing”. It’s the notion that by developing content that is useful, actionable, and relevant to your target market, they will beat a path to your website … Read More

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Drive more product specifications