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Understanding the Power of Web Analytics for Building Product Manufacturers

Web analytics serve as valuable resources that building product manufacturers can leverage to gain insights into customer interest and the effectiveness of their marketing efforts. By analyzing various metrics, such as downloads, pageviews, clicks, exit rates, and saves, manufacturers can … Read More

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The Hidden Risks of Ignoring BIM: Lost Revenue and Competitive Disadvantage for Building Product Manufacturers

Building Information Modeling (BIM) has become an essential tool in the Architecture, Engineering, and Construction (AEC) industry. It enables the creation of digital representations of buildings, promoting better visualization, coordination, and collaboration among stakeholders. By streamlining processes and improving decision-making, … Read More

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An Innovative Approach: How AEP Span is thinking outside the box

For over 50 years, AEP Span has been a staple in the metal roofing and siding industry, providing architects with the tools to design innovative built environments where people can live, work, learn, and play. Their unparalleled commitment to quality … Read More

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The BIM Advantage: What Building Product Manufacturers’ Websites Need to Empower Architects

Building Information Modeling (BIM) has become an indispensable resource as technology continues to revolutionize architecture and construction. According to The American Institute of Architects, AIA, design firms are increasingly using BIM software – 100% of large firms, 88% of midsize … Read More

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Understanding Building Information Modeling: Part 1

You’ve likely heard about the rising interest in building information modeling (BIM) in the building product manufacturing space. BIM and its implications are becoming significant in our sector, and it’s important for Building Product Manufacturers (BPMs) and their teams to … Read More

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6 Ways to Go Green in the Building Product Manufacturing Industry

Today, more than ever, customers care about the values of the businesses they patronize and whether they are taking action to support those values. When it comes to sustainability, nearly 80% of U.S. consumers consider sustainability (of a product, the … Read More

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How Small Brands Can Compete with Big Brands

In so many ways, small businesses are the building blocks of America. Not only do they embody the American dream, but they often service industries and customers in a more personal manner. That said, there can be an assumption that … Read More

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6 Things That Are Sending Your Customers To The Competition

Building product manufacturers(BPMs) understand the pain of losing customers to direct competitors, but not knowing why might be even harder. Within this space, however, there are some key factors that could be sending your customers to the competition. Let’s explore … Read More

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Ultimate Guide to Promoting Your Building Materials on Social Media

It’s no secret that social media as part of your BPM marketing strategy is no longer a luxury — it’s a requirement. But within the building product manufacturing space, it can be challenging to know where to start when it … Read More

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Product Photography Tips for BPMs

A picture is worth a thousand words. The right picture of your building product is worth a thousand specifications. Websites are important for any industry, and building product manufacturers are no different, especially with the changes since the start of … Read More

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