Concora continues to push boundaries within the construction industry, as building product manufacturers leverage the online product specification platform to deliver an amazing experience to their customers. In a related development, Concora and Elm Surfaces recently entered into a partnership … Read More
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7 Common Characteristics of Green Building Materials
The need for green building materials is growing as consumers demand more sustainable buildings and practices. But what do we mean when we use the word green? Generally, green products are efficient, renewable or have a low impact on the … Read More
2 Women Leaders in Manufacturing Talk about Transformation
Kathy Miller and Shannon Karels didn’t set out to be trendsetters. But they’ve become prominent women leaders in manufacturing by changing the script in a traditionally male-dominated industry. Their journey inspired them to write a book, “Steel Toes and Stilettos: … Read More
Why Targeted Email Marketing Works For Building Products
Marketing is constantly evolving, but one aspect that hasn’t changed is the power of email marketing. When done correctly, targeted email marketing remains one of the most practical and effective ways to market building materials. It’s essential for a successful … Read More
Why You Need A Digital Strategy for In-Person Trade Shows
The marketing and networking benefits of in-person construction industry trade shows can’t be beat. However, if you don’t integrate a robust digital strategy into your marketing efforts, you’ll lose momentum and revenue. The vast majority of businesses and individuals search … Read More
You Need BIM Content Management Software To Remain Relevant
The building and construction industry is changing rapidly. Building Information Modeling or BIM is at the heart of that change. It’s the data that drives the process. BIM content management software is how building product manufacturers can stay engaged in … Read More
The Importance of Building a Brand for Product Manufacturers
The manufacturing industry is one of the most competitive industries out there. To thrive, building materials manufacturers must create a unique identity and understand the importance of building a brand. Why Is Branding Important For Building Materials Manufacturers? Branding distinguishes … Read More
What Specifiers Want: Product Listings That Make Life Easier
Specifiers are the gatekeepers. If you want to get your building product into a project, you have to go through them. Winning over specifiers is the key to making the sale. The good news is that it’s not an impossible … Read More
Webinar Recap: What Manufacturers Can Learn From Amazon
Did you miss our webinar 3 Digital Marketing Tactics to Reach More Architects last week? One of the biggest challenges in the building product manufacturing industry today is what to do about marketing. As many companies are looking to expand … Read More
How AEP Span is Helping Architects and Contractors Get What They Need
FOR IMMEDIATE RELEASE: WEST SACRAMENTO AND ALPHARETTA, CA AND GA, USA, February 23, 2022/EINPresswire.com/ — Concora, developer of the commercial building products industry’s only digital experience platform designed specifically for commercial building product manufacturers, and AEP Span — a premier … Read More
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Business Tips
October 26, 2022
Drive more product specifications