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Kathy Miller (right) and Shannon Karels (bottom) discuss what it’s like to be women leaders in manufacturing with Lydia DiLiello of the Women in Manufacturing podcast.

2 Women Leaders in Manufacturing Talk about Transformation

Kathy Miller and Shannon Karels didn’t set out to be trendsetters. But they’ve become prominent women leaders in manufacturing by changing the script in a traditionally male-dominated industry. Their journey inspired them to write a book, “Steel Toes and Stilettos: … Read More

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Targeted email marketing checks a lot of the right boxes for building products manufacturers. For starters, it’s the most cost-effective technique you will find.

Why Targeted Email Marketing Works For Building Products

Marketing is constantly evolving, but one aspect that hasn’t changed is the power of email marketing. When done correctly, targeted email marketing remains one of the most practical and effective ways to market building materials. It’s essential for a successful … Read More

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A digital strategy isn’t an alternative to attending a trade show in person; it’s the addition that makes the visit worthwhile.

Why You Need A Digital Strategy for In-Person Trade Shows

The marketing and networking benefits of in-person construction industry trade shows can’t be beat. However, if you don’t integrate a robust digital strategy into your marketing efforts, you’ll lose momentum and revenue. The vast majority of businesses and individuals search … Read More

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A building product is just one detail in a complex building process. Make it easy for architects and engineers to include your product by utilizing BIM content management software that translates your product into the format they need.

You Need BIM Content Management Software To Remain Relevant

The building and construction industry is changing rapidly. Building Information Modeling or BIM is at the heart of that change. It’s the data that drives the process. BIM content management software is how building product manufacturers can stay engaged in … Read More

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If you don’t understand the importance of building a brand, this guide is for you.

The Importance of Building a Brand for Product Manufacturers

The manufacturing industry is one of the most competitive industries out there. To thrive, building materials manufacturers must create a unique identity and understand the importance of building a brand. Why Is Branding Important For Building Materials Manufacturers? Branding distinguishes … Read More

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By giving specifiers what they want, you are making it easier to choose to do business with your building product manufacturing company.

What Specifiers Want: Product Listings That Make Life Easier

Specifiers are the gatekeepers. If you want to get your building product into a project, you have to go through them. Winning over specifiers is the key to making the sale. The good news is that it’s not an impossible … Read More

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Candace from Concora and Beth from Venveo talk digital marketing for building product manufacturers.

Webinar Recap: What Manufacturers Can Learn From Amazon

Did you miss our webinar 3 Digital Marketing Tactics to Reach More Architects last week? One of the biggest challenges in the building product manufacturing industry today is what to do about marketing. As many companies are looking to expand … Read More

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AEP Span forms strategic partnership with Concora to supercharge corporate website.

How AEP Span is Helping Architects and Contractors Get What They Need

FOR IMMEDIATE RELEASE: WEST SACRAMENTO AND ALPHARETTA, CA AND GA, USA, February 23, 2022/EINPresswire.com/ — Concora, developer of the commercial building products industry’s only digital experience platform designed specifically for commercial building product manufacturers, and AEP Span — a premier … Read More

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Building material manufacturers should lean more heavily on video to help tell their product stories. Videos are an easy way to relay a lot of information quickly.

Why Building Material Manufacturers Need More Videos

Are you a building material manufacturer whose website is heavy on text with little or no video? It’s time to acknowledge that attention spans are short and add video to your website. It will translate into more educated and engaged … Read More

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Your building materials website should make an architect’s life easier, not harder. Make it easy to navigate, provide good technical data and photos and make sure your contact page offers plenty of contact options.

How to Make Your Building Materials Website Architect-Friendly

For building product manufacturers, an architect-friendly website is a must. It sounds obvious, but is your building materials website appealing to these critical clients? Here’s how to know. Your building materials website should: Be easy to navigate. Be organized and … Read More

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Drive more product specifications