Concora Corner

Are you a building material manufacturer whose website is heavy on text with little or no video? It’s time to acknowledge that attention spans are short and add video to your website. It will translate into more educated and engaged … Read More

Whether you sell building materials or perfume, brand recognition is fundamental to your company’s success. Your branding is the first thing a building contractor will experience. So if you want contractors to love your brand, keep your branding consistent. What … Read More

If you’re a manufacturer, you may think marketing building products is out of your league. But here’s why it’s not: You’re an expert — at least when it comes to your products. The keys to successful marketing are knowing your … Read More

As a building product manufacturer, your business hinges on your ability to make sales. Unfortunately, if your commercial building materials website isn’t converting browsers into buyers, you may not know why or what to do about it. How do you … Read More

You provide quality building materials and competitive prices. So why isn’t your business growing at a faster rate? A good place to start is by implementing these key building materials business ideas. Follow these tips to get on the right … Read More

What’s a good digital marketing strategy for building product manufacturers? In the past, selling building materials has always been a social experience, but now it can be social online, too. There are great ways to connect directly with your customers, … Read More

When it comes to getting your building materials specified in more commercial projects, networking can be critical to your success. Unfortunately, building strategic relationships isn’t always as easy as it sounds. “Many people, particularly young professionals, may initially have some … Read More