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Optimize your LinkedIn profile to reap the benefits of better business relationships, including more contacts, more leads and ultimately, more sales.

Optimize Your LinkedIn Profile: A How-To Guide For BPMs

Your company LinkedIn page is so much more than a convenient landing page. It’s an opportunity to grow relationships in the building product manufacturing realm, share your expertise, drive more leads and help you reach your business goals faster. Here’s … Read More

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Good marketing matters because it makes an experience or a product memorable.

4 Reasons Marketing Matters for Building Product Manufacturers

Good marketing can make all the difference in how people perceive your brand. Marketing typically influences more than 75% of sales leads and sources up to 10% of them, according to Forrester, a research and advisory company. Not convinced that … Read More

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Concrete Designers Fine Tune Site Functionality With Concora

Decorative concrete goes beyond a gussied-up section of sidewalk. Just ask Michelle Radley and Jeff Kudrick, the owners of JM Lifestyles, a premiere concrete design studio in Randolph, New Jersey. They understand the versatility of concrete like few manufacturers in … Read More

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Building product marketers juggle a lot of responsibilities. Follow these online reviews best practices to make this task as easy and rewarding as possible.

Online Reviews: Best Practices for Building Product Marketers

The modern digital world is built on credibility. Trust matters when you’re selling building products and services — or anything else. That’s why it’s so important to follow online reviews best practices. Why Do Online Customer Reviews Matter? Online reviews … Read More

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The Belden Brick Company updates their website with a new specification tool to their website, powered by Concora Spec.

Concora, Belden Brick, Partner to Build Online Specification Tool

FOR IMMEDIATE RELEASE: ALPHARETTA, GEORGIA, UNITED STATES, May 2, 2022/ — It is the coming together of two forward-thinking brands in the building materials market as The Belden Brick Company partners with Concora, a deal that will enhance customers’ experience of the prominent … Read More

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Belden Brick is the largest family owned brick manufacturer in the U.S. Their success has relied on a balance of tradition with innovation, so it makes sense that they are partnering with Concora to offer a complete, secure online specification experience.

Belden Brick Looks to the Future With an Eye on the Past

The Belden Brick Company’s tradition began in 1885 when company founder, Henry S. Belden, organized the Diebold Fire Brick Company on the Belden farm. Inspired by a visit to the 1876 Centennial Fair when he saw the original stiff mud … Read More

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Futuristic materials and processes like biophilic design that bring the outside in are already being used in the building industry, but you’ll see them used much more often.

Futuristic Materials and Ideas Changing the Building Industry

Building products are constantly evolving. Product manufacturing companies spend crucial research and development time exploring the next generation of building materials. These futuristic materials and processes include recycled ingredients, improvements in how materials are created and changes in the ways … Read More

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Your customers are busy. Knowing how to distribute a press release effectively uses their time wisely and keeps them focused on your brand.

Why and How to Distribute a Press Release That Gets Noticed

A news article may give a company a boost, but when you understand how to distribute a press release effectively, you’ll get more engagement with your target audience. Building materials marketers who need to get the word out about ongoing … Read More

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ELM Surfaces is helping architects and designers and increasing product specifications with the help of Concora Spec.

Elm Surfaces Partners with Concora to Increase Specifications

Concora continues to push boundaries within the construction industry, as building product manufacturers leverage the online product specification platform to deliver an amazing experience to their customers. In a related development, Concora and Elm Surfaces recently entered into a partnership … Read More

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Characteristics of green building materials that pay off in the long run include being cost-effective or made from a renewable resource.

7 Common Characteristics of Green Building Materials

The need for green building materials is growing as consumers demand more sustainable buildings and practices. But what do we mean when we use the word green? Generally, green products are efficient, renewable or have a low impact on the … Read More

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Drive more product specifications