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Building material manufacturers should lean more heavily on video to help tell their product stories. Videos are an easy way to relay a lot of information quickly.

Why Building Material Manufacturers Need More Videos

Are you a building material manufacturer whose website is heavy on text with little or no video? It’s time to acknowledge that attention spans are short and add video to your website. It will translate into more educated and engaged … Read More

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Your building materials website should make an architect’s life easier, not harder. Make it easy to navigate, provide good technical data and photos and make sure your contact page offers plenty of contact options.

How to Make Your Building Materials Website Architect-Friendly

For building product manufacturers, an architect-friendly website is a must. It sounds obvious, but is your building materials website appealing to these critical clients? Here’s how to know. Your building materials website should: Be easy to navigate. Be organized and … Read More

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Building contractors will be loyal to a brand if it’s consistent. Building material branding covers everything from company values to the quality of a product.

Want Building Contractors to Love Your Brand? Be Consistent

Whether you sell building materials or perfume, brand recognition is fundamental to your company’s success. Your branding is the first thing a building contractor will experience. So if you want contractors to love your brand, keep your branding consistent. What … Read More

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The key to marketing building products is to combine your product expertise with smart technology and a willingness to meet your audience where they are.

7 Tips for Marketing Building Products Successfully

If you’re a manufacturer, you may think marketing building products is out of your league. But here’s why it’s not: You’re an expert — at least when it comes to your products. The keys to successful marketing are knowing your … Read More

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Don't let lagging building product sales get you down. Here's how to get your commercial building materials website back on track.

Building Product Sales Lagging? Maybe It’s Your Website

As a building product manufacturer, your business hinges on your ability to make sales. Unfortunately, if your commercial building materials website isn’t converting browsers into buyers, you may not know why or what to do about it. How do you … Read More

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Put these building materials business ideas into practice to grow your business and build more long-term relationships.

7 Building Materials Business Ideas To Help You Succeed

You provide quality building materials and competitive prices. So why isn’t your business growing at a faster rate? A good place to start is by implementing these key building materials business ideas. Follow these tips to get on the right … Read More

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Edgewood Group Found the Perfect Partner for Reaching the A&D Community

When selecting flooring for commercial use, most architects and designers (A&D) look for a blend of beauty and durability. They’re looking for building materials that will withstand the rigorous wear and tear of regular foot traffic and won’t require frequent … Read More

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Webinar: 3 Digital Marketing Tactics to Reach More Architects

What’s a good digital marketing strategy for building product manufacturers? In the past, selling building materials has always been a social experience, but now it can be social online, too. There are great ways to connect directly with your customers, … Read More

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Effective Networking Secrets for Manufacturers Revealed

When it comes to getting your building materials specified in more commercial projects, networking can be critical to your success. Unfortunately, building strategic relationships isn’t always as easy as it sounds. “Many people, particularly young professionals, may initially have some … Read More

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7 Sales Tips to Start the New Year Off Right

The new year has arrived, and business owners and sales teams everywhere are finding ways to turn over a new leaf. While you may have personal goals to exercise more often, cut back on fast food or learn a new … Read More

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Drive more product specifications