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Marketing Plan for Building

The Key Components of a Marketing Plan for Building Product Manufacturers

If you work as a marketer for a building product manufacturer, you likely know it’s crucial to have a solid marketing plan for your products. Even if you have a decent plan, are you just repeating the same things you’ve … Read More

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Rank Higher on Google

Refine Your Website’s Backend to Rank Higher on Google and Bing

In the first part of this series on how to Optimize Your Website for Google Search, I focused on the on-page items which Google factors into your ranking well on the SERP (Search Engine Results Page). This part is all … Read More

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Digital Marketing for Building Materials

Enhance Your Digital Marketing for Building Materials with Best Practices for SEO

Can we talk about Search Engine Optimization? Marketers know that the web is a critical channel for B2B, be it selling more commercial building products and materials, but it’s not enough to just create and post content. You have to … Read More

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Former Marketing Director

Interview with Paul Hagar, Former Marketing Director at Hunter Douglas

Paul Hagar is a marketing and communications professional with over 15 years’ experience in the building and architectural products industry. As former Director of Marketing at Hunter Douglas, Paul led a team that successfully launched the brand’s architectural product line. … Read More

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BIM Content

What Makes for High Quality BIM Content?

High-quality Building Information Model (BIM) content.  Is there a single definition of what comprises quality BIM content? For the Building Product Manufacturer, the answer is a resounding yes! Quality BIM content is defined by the designers and contractors’ use of … Read More

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Commercial Building Cycle

Maximize Conversions at Every Phase of the Commercial Building Cycle

You’re a building product manufacturer, and you have a digital presence in the form of your commercial website. Online visits, returns, and page views are trending up. Architects, engineers, and contractors (AECs) are downloading your content and specifying your products. … Read More

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valuable AEC

How to Capture Valuable AEC User Data on Your Website

Building product manufacturers have an online user challenge. Simply put, you don’t know who’s visiting your website. I mentioned in my last article that we consistently hear from your customers – the architects, specifiers, engineers, contractors and owners that select … Read More

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Why Experience Should Spearhead Your Digital Strategy in 2020

When an architect, engineer, or contractor (AEC) is visiting your company’s website, they need to be able to find exactly what they’re looking for in a few easy steps. AECs shouldn’t have to spend a lot of time searching for … Read More

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product Selection

Top Three Tips to Use Data to Increase Product Selection

In part one of this blog series, I highlighted how basic behavior data such as visitors, return visitors, and page views can help you, the building product manufacturer, convert digital engagement to product specifications and sales. In this article, I’ll … Read More

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Use Data

How Manufacturers Can Use Data to Increase Product Selection?

Getting specified—we know that a primary indicator for building product sales is being specified by architects, engineers and contractors (AECs), but there are other early indicators that can positively impact your bottom line if recognized and acted upon properly. In … Read More

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Drive more product specifications