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The Belden Brick Company’s tradition began in 1885 when company founder, Henry S. Belden, organized the Diebold Fire Brick Company on the Belden farm. Inspired by a visit to the 1876 Centennial Fair when he saw the original stiff mud … Read More
Building products are constantly evolving. Product manufacturing companies spend crucial research and development time exploring the next generation of building materials. These futuristic materials and processes include recycled ingredients, improvements in how materials are created and changes in the ways … Read More
A news article may give a company a boost, but when you understand how to distribute a press release effectively, you’ll get more engagement with your target audience. Building materials marketers who need to get the word out about ongoing … Read More
Concora continues to push boundaries within the construction industry, as building product manufacturers leverage the online product specification platform to deliver an amazing experience to their customers. In a related development, Concora and Elm Surfaces recently entered into a partnership … Read More
The need for green building materials is growing as consumers demand more sustainable buildings and practices. But what do we mean when we use the word green? Generally, green products are efficient, renewable or have a low impact on the … Read More
Kathy Miller and Shannon Karels didn’t set out to be trendsetters. But they’ve become prominent women leaders in manufacturing by changing the script in a traditionally male-dominated industry. Their journey inspired them to write a book, “Steel Toes and Stilettos: … Read More
Marketing is constantly evolving, but one aspect that hasn’t changed is the power of email marketing. When done correctly, targeted email marketing remains one of the most practical and effective ways to market building materials. It’s essential for a successful … Read More
The marketing and networking benefits of in-person construction industry trade shows can’t be beat. However, if you don’t integrate a robust digital strategy into your marketing efforts, you’ll lose momentum and revenue. The vast majority of businesses and individuals search … Read More
The building and construction industry is changing rapidly. Building Information Modeling or BIM is at the heart of that change. It’s the data that drives the process. BIM content management software is how building product manufacturers can stay engaged in … Read More
The manufacturing industry is one of the most competitive industries out there. To thrive, building materials manufacturers must create a unique identity and understand the importance of building a brand. Why Is Branding Important For Building Materials Manufacturers? Branding distinguishes … Read More
