4 Reasons Marketing Matters for Building Product Manufacturers | Concora


4 Reasons Marketing Matters for Building Product Manufacturers

Good marketing matters because it makes an experience or a product memorable.

Good marketing can make all the difference in how people perceive your brand. Marketing typically influences more than 75% of sales leads and sources up to 10% of them, according to Forrester, a research and advisory company. Not convinced that you need a good marketing team? Here are more reasons why good marketing matters.

1. Marketing Creates a Good First Impression

Marketing is often the first thing people see about your brand. Your company may create top-quality products. However, without good marketing, people are less likely to try your products.

2. Marketing Informs People About Your Product

Marketing does more than please the eye. It also pleases the brain. Good marketing helps potential customers understand what your building products can do and how they solve problems. Marketing clarifies your products’ value.

3. Marketing Builds Brand Reputation

Brand reputation is how building product manufacturers leave a lasting impression. Of course, having good products is essential. However, you can’t get traction without good marketing. If you have both, sales will increase and customers will recommend your product to others, keeping the momentum going.

4. Marketing Helps You Stand Out

Many businesses offer the same products or services that you do. Why should customers choose your business over a competitor? Good marketing answers those kinds of questions.

Yes, Marketing Matters, and Concora Can Help

An organized, easy-to-use website is crucial for successful marketing. Concora Spec helps building product manufacturers boost sales by making their websites more organized and user-friendly. The platform creates informative product specifications, brochures, templates and more.

Building materials manufacturers who want help with a product library can book a demo or contact us directly to learn more.

RELATED: 7 Tips for Marketing Building Products Successfully


Written By Candace Shackelford

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