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Business Tips

How to Win Friends and Influence Specifiers

In Dale Carnegie’s timeless classic “How to Win Friends and Influence People,” one of the key sections is “Six Ways to Make People Like You.” While we won’t delve into these leadership themes directly, we can draw valuable lessons from

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Business Tips

The Global Surge of BIM Adoption: A Manufacturer’s Guide

Design professionals (Architects, Engineers, and Contractors) are undergoing a digital transformation in their day-to-day work, and at the heart of this revolution is Building Information Modeling (BIM). As NOVATR accurately notes, “Building Information Modeling or BIM is a term given

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Business Tips

Best Practices for Managing and Distributing Technical Content

Today’s design professionals—architects, engineers, contractors, and specifiers—are increasingly dependent on manufacturers for insights and technical know-how. The American Institute of Architects (AIA) highlights, “architects rely on manufacturers to supplement their knowledge of product categories and provide more technical information.” But

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Business Tips

Building Product Specification: Understanding the Digital Journey

Introduction In the world of commercial design, the journey to specify building materials is a detailed and ever-changing process. Design professionals, including architects, engineers, and contractors, are increasingly seeking online methods to find, evaluate, and select building products. This online

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Business Tips

Leveraging BIM Content for Effective Marketing

Building Information Modeling (BIM) has revolutionized the way architects design and manage projects. According to an AIA survey, design firms are increasingly using BIM software. 100% of large firms, 88% of midsize firms, and 37% small firms use BIM. However,

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