In so many ways, small businesses are the building blocks of America. Not only do they embody the American dream, but they often service industries and customers in a more personal manner. That said, there can be an assumption that
Building product manufacturers(BPMs) understand the pain of losing customers to direct competitors, but not knowing why might be even harder. Within this space, however, there are some key factors that could be sending your customers to the competition. Let’s explore
It’s no secret that social media as part of your BPM marketing strategy is no longer a luxury — it’s a requirement. But within the building product manufacturing space, it can be challenging to know where to start when it
A picture is worth a thousand words. The right picture of your building product is worth a thousand specifications. Websites are important for any industry, and building product manufacturers are no different, especially with the changes since the start of
Building product manufacturers can benefit from analytics to help them determine how best to leverage the industry, how much they can expect to sell, and track the costs of materials. The challenges manufacturers face are similar to other suppliers and
After reaching a certain level of success, many building materials companies want to give back. But with more than 2 million nonprofits in the United States, how do you find charity partners worth your support? Luxe Linear Drains is a
Healthcare facilities face a unique challenge: they must be accessible to people of all types and levels of physical and mental limitations. How can the healthcare industry respond while handling a growing volume of patients? The answer lies in universal
When Congress passes large bills, there are always questions about how the new regulations will work. The Build America, Buy America Act, a provision of the Infrastructure Investment and Jobs bill, is no different. Here’s what manufacturers that want to
Your company LinkedIn page is so much more than a convenient landing page. It’s an opportunity to grow relationships in the building product manufacturing realm, share your expertise, drive more leads and help you reach your business goals faster. Here’s
Good marketing can make all the difference in how people perceive your brand. Marketing typically influences more than 75% of sales leads and sources up to 10% of them, according to Forrester, a research and advisory company. Not convinced that
