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Kathy Miller and Shannon Karels didn’t set out to be trendsetters. But they’ve become prominent women leaders in manufacturing by changing the script in a traditionally male-dominated industry. Their journey inspired them to write a book, “Steel Toes and Stilettos: … Read More
Marketing is constantly evolving, but one aspect that hasn’t changed is the power of email marketing. When done correctly, targeted email marketing remains one of the most practical and effective ways to market building materials. It’s essential for a successful … Read More
The marketing and networking benefits of in-person construction industry trade shows can’t be beat. However, if you don’t integrate a robust digital strategy into your marketing efforts, you’ll lose momentum and revenue. The vast majority of businesses and individuals search … Read More
The building and construction industry is changing rapidly. Building Information Modeling or BIM is at the heart of that change. It’s the data that drives the process. BIM content management software is how building product manufacturers can stay engaged in … Read More
The manufacturing industry is one of the most competitive industries out there. To thrive, building materials manufacturers must create a unique identity and understand the importance of building a brand. Why Is Branding Important For Building Materials Manufacturers? Branding distinguishes … Read More
Specifiers are the gatekeepers. If you want to get your building product into a project, you have to go through them. Winning over specifiers is the key to making the sale. The good news is that it’s not an impossible … Read More
Did you miss our webinar 3 Digital Marketing Tactics to Reach More Architects last week? One of the biggest challenges in the building product manufacturing industry today is what to do about marketing. As many companies are looking to expand … Read More
FOR IMMEDIATE RELEASE: WEST SACRAMENTO AND ALPHARETTA, CA AND GA, USA, February 23, 2022/EINPresswire.com/ — Concora, developer of the commercial building products industry’s only digital experience platform designed specifically for commercial building product manufacturers, and AEP Span — a premier … Read More
Are you a building material manufacturer whose website is heavy on text with little or no video? It’s time to acknowledge that attention spans are short and add video to your website. It will translate into more educated and engaged … Read More
For building product manufacturers, an architect-friendly website is a must. It sounds obvious, but is your building materials website appealing to these critical clients? Here’s how to know. Your building materials website should: Be easy to navigate. Be organized and … Read More
