Specifiers are the gatekeepers. If you want to get your building product into a project, you have to go through them. Winning over specifiers is the key to making the sale. The good news is that it’s not an impossible … Read More
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Webinar Recap: What Manufacturers Can Learn From Amazon
Did you miss our webinar 3 Digital Marketing Tactics to Reach More Architects last week? One of the biggest challenges in the building product manufacturing industry today is what to do about marketing. As many companies are looking to expand … Read More

How AEP Span is Helping Architects and Contractors Get What They Need
FOR IMMEDIATE RELEASE: WEST SACRAMENTO AND ALPHARETTA, CA AND GA, USA, February 23, 2022/EINPresswire.com/ — Concora, developer of the commercial building products industry’s only digital experience platform designed specifically for commercial building product manufacturers, and AEP Span — a premier … Read More

Why Building Material Manufacturers Need More Videos
Are you a building material manufacturer whose website is heavy on text with little or no video? It’s time to acknowledge that attention spans are short and add video to your website. It will translate into more educated and engaged … Read More

How to Make Your Building Materials Website Architect-Friendly
For building product manufacturers, an architect-friendly website is a must. It sounds obvious, but is your building materials website appealing to these critical clients? Here’s how to know. Your building materials website should: Be easy to navigate. Be organized and … Read More

Want Building Contractors to Love Your Brand? Be Consistent
Whether you sell building materials or perfume, brand recognition is fundamental to your company’s success. Your branding is the first thing a building contractor will experience. So if you want contractors to love your brand, keep your branding consistent. What … Read More

7 Tips for Marketing Building Products Successfully
If you’re a manufacturer, you may think marketing building products is out of your league. But here’s why it’s not: You’re an expert — at least when it comes to your products. The keys to successful marketing are knowing your … Read More

Building Product Sales Lagging? Maybe It’s Your Website
As a building product manufacturer, your business hinges on your ability to make sales. Unfortunately, if your commercial building materials website isn’t converting browsers into buyers, you may not know why or what to do about it. How do you … Read More

7 Building Materials Business Ideas To Help You Succeed
You provide quality building materials and competitive prices. So why isn’t your business growing at a faster rate? A good place to start is by implementing these key building materials business ideas. Follow these tips to get on the right … Read More

Edgewood Group Found the Perfect Partner for Reaching the A&D Community
When selecting flooring for commercial use, most architects and designers (A&D) look for a blend of beauty and durability. They’re looking for building materials that will withstand the rigorous wear and tear of regular foot traffic and won’t require frequent … Read More
Recent Posts
- Technical Content: What Design Professionals Need When Evaluating Building Products
- Best Practices for Managing and Distributing Technical Content
- Building Product Specification: Understanding the Digital Journey
- Leveraging BIM Content for Effective Marketing
- Harnessing the Power of Concora Visualization for Immersive Product Marketing