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How Superior Concrete Products Increased Commercial Sales with Concora

How Superior Concrete Products Increased Commercial Sales using Concora’s Digital Experience Platform Superior Concrete Products is a leading designer, manufacturer, and installer of the most innovative turnkey precast solutions on the market. As a member of the National Precast Concrete … Read More

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Web Strategy

How a Stellar Web Strategy and Website Help Architects Specify and Purchase More of Your Building Products

Commercial construction projects need building materials. It’s as simple as that. And when you consider that since 2018 the U.S. commercial construction industry valued at over 260 billion dollars? Yes, that’s right. $260,000,000,000? (That’s a lot of zeros!) Take a … Read More

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Coatings Impact

How Do Paintings and Coatings Impact Health and the Environment?

How Do Paintings and Coatings Impact Health and the Environment?   It’s a fact of life that coatings are everywhere — on cars, exterior/interior walls, machines, roofing, toys, cafeteria floors, furniture.   We encounter an immeasurable amount of coatings (and … Read More

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online visibility

Benefits of Online Visibility and Digital Strategy for Building Materials Manufacturers

Benefits of Online Visibility and Digital Strategy for Building Materials Manufacturers.   “Products are made in the factory, but brands are created in the mind.” – Branding pioneer Walter Landor.   Have you ever noticed that even the smallest of … Read More

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design build contractor

How the Design-Build Method is Changing the Construction Landscape

How the Design-Build Method is Changing the Construction Landscape PROJECT DELIVERY METHODS WITH SHANNON LINKER Background I’m incredibly excited to share our latest podcast with you! This week, I had the tremendous pleasure of meeting with Shannon Linker. Not only … Read More

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How a Winning Sales Team Translates into More Commercial Sales

How a Winning Sales Team Translates into More Commercial Sales Building a Winning Sales Team with Pat Jarvis   Background I just wrapped up a fun and informative podcast (listen here) with Pat Jarvis— a really great, smart, successful guy … Read More

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building products

Simplicity Sells – Why Ease of Use is Critical to Digital Marketing of Building Products

In our last building product marketing blog, we explained how granular search makes it easy for architects, engineers and contractors to find the specific materials they need for their commercial building projects. While search capabilities are important, there are other … Read More

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Building Product Specifications shouldn't be difficult

Customers Can’t Buy What They Can’t Find: How Search Impacts Building Product Specifications and Sales

Do you remember the end of the movie, “Raiders of the Lost Ark”? After Indiana Jones recovers the Ark of the Covenant, it’s brought to Washington, D.C., where it’s put in a crate and stored with thousands of other crates … Read More

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Technical and Marketing Content for Architects, Engineers, and Contractors

Anyone who has dabbled in marketing has probably heard about the concept of “content marketing”. It’s the notion that by developing content that is useful, actionable, and relevant to your target market, they will beat a path to your website … Read More

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Marketing Plan for Building

The Key Components of a Marketing Plan for Building Product Manufacturers

If you work as a marketer for a building product manufacturer, you likely know it’s crucial to have a solid marketing plan for your products. Even if you have a decent plan, are you just repeating the same things you’ve … Read More

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Drive more product specifications