The Importance of Specifiers to Building Product Manufacturers


The Importance of Specifiers to Building Product Manufacturers

The construction process relies on various professionals working together to bring a project to life. One such crucial figure is the specifier, who is responsible for researching and selecting materials and products for projects. Specifiers consider multiple factors when choosing materials, including appearance/aesthetic, sustainability, durability, customer preference, and price.


The specifier’s role, as outlined by Conspectus, the nation’s largest independent specifications consulting firm, consists of responsibilities including:

  • Write project manuals
  • Perform technical research
  • Advise on product selections
  • Coordinate drawings and specifications
  • Comment on the drawings and specs
  • Interject reality into the design process
  • Offer ideas for project approaches
  • Educate the design team


In addition to ensuring the right materials are selected, a specifier’s expertise can contribute to reducing construction waste, promoting sustainable practices, and ensuring quality compliance during the construction process. They collaborate closely with other key stakeholders such as contractors, suppliers, and clients, working together to optimize project outcomes.


One challenge specifiers face is staying current with evolving industry standards, codes, and regulations. It is vital for specifiers to engage in continuing education and professional development to remain up-to-date in their field. Manufacturers can support this by offering Continuing Education Units (CEUs) or educational content to help specifiers stay updated on industry trends, product advancements, and best practices.


Technology has increasingly played a role in streamlining the specifier’s workflow and enhancing collaboration with other project stakeholders. Digital tools such as BIM (Building Information Modeling) and CAD (Computer-Aided Design) files help specifiers seamlessly integrate products into project designs. Providing design tools, such as online configurators, visualization software, or BIM files, can facilitate specifiers in integrating the manufacturer’s products into their projects.


Building product manufacturers also have an essential role in supporting specifiers and enhancing their chances of being included in projects. By understanding the preferences and research habits of specifiers, manufacturers can tailor their marketing strategies to effectively reach these professionals and increase the chances of their products being integrated into more projects. Some actions manufacturers can take include:

  • User-friendly website: Offer a clean, easy-to-navigate site for quick access to information.
  • Comprehensive product details: Ensure real-time availability of complete product information.
  • Technical resources: Supply BIM and CAD files for seamless integration into project designs.
  • Open communication: Establish clear channels for addressing questions and concerns.
  • Engaging in sustainable practices and offering environmentally friendly products to appeal specifiers who prioritize sustainability when selecting materials.


The role of a specifier in the construction process is indispensable. Their expertise in selecting materials and products, collaborating with other stakeholders, staying current with industry standards, and leveraging technology to optimize project outcomes is crucial for the success of any construction project. By understanding the specifier’s role and supporting their needs, building product manufacturers who recognize this can adapt their marketing strategies and product offerings to better serve specifiers, ultimately increasing their chances of being specified for inclusion into more projects.

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