Want Building Contractors to Love Your Brand? Be Consistent - Concora


Want Building Contractors to Love Your Brand? Be Consistent

Building contractors will be loyal to a brand if it’s consistent. Building material branding covers everything from company values to the quality of a product.

Whether you sell building materials or perfume, brand recognition is fundamental to your company’s success. Your branding is the first thing a building contractor will experience. So if you want contractors to love your brand, keep your branding consistent.

What Building Contractors Want

Building contractors want what other customers want. They want to work with reliable companies that have a good reputation, a quality product and great customer service.

“Companies that do honest, quality work will develop a good reputation,” says Renovationfind.com, a website that helps consumers find the best contractors. “A solid reputation in the marketplace will generate more word-of-mouth referrals, both online and off.”

How to Create a Better Building Materials Brand

There are several steps you can take to create a more consistent brand, whether you’re starting from scratch or have already established a foundation. Those steps include adding value, being proactive and making sure your tone matches your brand and is the same no matter when a customer encounters it.

Related: How Edgewood Group Reaches Architects and Designers

Add Value

Building contractors and other architecture, engineering and construction professionals are looking for solutions to their problems. Whether they need to specify a product right now or they’re in the research phase, if you or your website can easily provide a solution, you will earn brand trust.

Cover all the bases to ensure you’re providing what they need. What are competing brands doing? Go to your competitors’ sites. Compare their websites and branding to your own. How does your brand stack up?

Be Proactive

If there’s room for improvement, start making changes. Keep your site up to date and provide an easy-to-use website experience. Make customer service a priority through phone calls, emails, online chats and social media.

Reach out for feedback and follow up with customers. Ask building contractors and architects if they were able to find what they were looking for. If not, start fixing the problems.

Be Consistent in Your Tone

Your branding should be consistent across all platforms, publications and products. Your materials and company culture should share the same tone and values. There should never be any doubt as to who you are, no matter how someone encounters your message or materials.

Final Thoughts: Building Contractors and Branding

Make sure your company embodies its brand at all times. When contractors make a quick association between your products and your brand, you have a solid footing to build on.

Make your branding consistent and you will always be one step ahead of the competition.

Related: Your Customers Can’t Buy What They Can’t Find


Written By Candace Shackelford

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