Healthcare facilities face a unique challenge: they must be accessible to people of all types and levels of physical and mental limitations. How can the healthcare industry respond while handling a growing volume of patients? The answer lies in universal … Read More
Building Product Manufacturers
Build America, Buy America Act: What Manufacturers Need to Know
When Congress passes large bills, there are always questions about how the new regulations will work. The Build America, Buy America Act, a provision of the Infrastructure Investment and Jobs bill, is no different. Here’s what manufacturers that want to … Read More
Optimize Your LinkedIn Profile: A How-To Guide For BPMs
Your company LinkedIn page is so much more than a convenient landing page. It’s an opportunity to grow relationships in the building product manufacturing realm, share your expertise, drive more leads and help you reach your business goals faster. Here’s … Read More
4 Reasons Marketing Matters for Building Product Manufacturers
Good marketing can make all the difference in how people perceive your brand. Marketing typically influences more than 75% of sales leads and sources up to 10% of them, according to Forrester, a research and advisory company. Not convinced that … Read More
Online Reviews: Best Practices for Building Product Marketers
The modern digital world is built on credibility. Trust matters when you’re selling building products and services — or anything else. That’s why it’s so important to follow online reviews best practices. Why Do Online Customer Reviews Matter? Online reviews … Read More
Belden Brick Looks to the Future With an Eye on the Past
The Belden Brick Company’s tradition began in 1885 when company founder, Henry S. Belden, organized the Diebold Fire Brick Company on the Belden farm. Inspired by a visit to the 1876 Centennial Fair when he saw the original stiff mud … Read More
Futuristic Materials and Ideas Changing the Building Industry
Building products are constantly evolving. Product manufacturing companies spend crucial research and development time exploring the next generation of building materials. These futuristic materials and processes include recycled ingredients, improvements in how materials are created and changes in the ways … Read More
You Need BIM Content Management Software To Remain Relevant
The building and construction industry is changing rapidly. Building Information Modeling or BIM is at the heart of that change. It’s the data that drives the process. BIM content management software is how building product manufacturers can stay engaged in … Read More
Concora and Cherokee Brick Announce Strategic Partnership
Cherokee Brick Launches Branded Digital Experience Platform Powered by Concora; Streamlines BIM Content Creation, Accelerates Building Product Specifications, and Increases Sales ALPHARETTA, Ga., and MACON, Ga. – July 21, 2020 – Concora, developer of the commercial building products industry’s only … Read More
Interview with Paul Hagar, Former Marketing Director at Hunter Douglas
Paul Hagar is a marketing and communications professional with over 15 years’ experience in the building and architectural products industry. As former Director of Marketing at Hunter Douglas, Paul led a team that successfully launched the brand’s architectural product line. … Read More