The Belden Brick Company’s tradition began in 1885 when company founder, Henry S. Belden, organized the Diebold Fire Brick Company on the Belden farm. Inspired by a visit to the 1876 Centennial Fair when he saw the original stiff mud … Read More
building product sales
Why Targeted Email Marketing Works For Building Products
Marketing is constantly evolving, but one aspect that hasn’t changed is the power of email marketing. When done correctly, targeted email marketing remains one of the most practical and effective ways to market building materials. It’s essential for a successful … Read More
Why You Need A Digital Strategy for In-Person Trade Shows
The marketing and networking benefits of in-person construction industry trade shows can’t be beat. However, if you don’t integrate a robust digital strategy into your marketing efforts, you’ll lose momentum and revenue. The vast majority of businesses and individuals search … Read More
Customers Can’t Buy What They Can’t Find: How Search Impacts Building Product Specifications and Sales
Do you remember the end of the movie, “Raiders of the Lost Ark”? After Indiana Jones recovers the Ark of the Covenant, it’s brought to Washington, D.C., where it’s put in a crate and stored with thousands of other crates … Read More