Your company LinkedIn page is so much more than a convenient landing page. It’s an opportunity to grow relationships in the building product manufacturing realm, share your expertise, drive more leads and help you reach your business goals faster. Here’s … Read More
Digital Marketing
Online Reviews: Best Practices for Building Product Marketers
The modern digital world is built on credibility. Trust matters when you’re selling building products and services — or anything else. That’s why it’s so important to follow online reviews best practices. Why Do Online Customer Reviews Matter? Online reviews … Read More
Why and How to Distribute a Press Release That Gets Noticed
A news article may give a company a boost, but when you understand how to distribute a press release effectively, you’ll get more engagement with your target audience. Building materials marketers who need to get the word out about ongoing … Read More
Why Targeted Email Marketing Works For Building Products
Marketing is constantly evolving, but one aspect that hasn’t changed is the power of email marketing. When done correctly, targeted email marketing remains one of the most practical and effective ways to market building materials. It’s essential for a successful … Read More
Why You Need A Digital Strategy for In-Person Trade Shows
The marketing and networking benefits of in-person construction industry trade shows can’t be beat. However, if you don’t integrate a robust digital strategy into your marketing efforts, you’ll lose momentum and revenue. The vast majority of businesses and individuals search … Read More
Enhance Your Building Materials Marketing with SEO Best Practices
The internet is a critical channel for B2B marketers, whether they’re selling commercial building products and materials or something else. A marketer’s web strategy should be comprehensive. That includes creating and posting content and making that content easy for search … Read More
Interview with Paul Hagar, Former Marketing Director at Hunter Douglas
Paul Hagar is a marketing and communications professional with over 15 years’ experience in the building and architectural products industry. As former Director of Marketing at Hunter Douglas, Paul led a team that successfully launched the brand’s architectural product line. … Read More
Maximize Conversions at Every Phase of the Commercial Building Cycle
You’re a building product manufacturer, and you have a digital presence in the form of your commercial website. Online visits, returns, and page views are trending up. Architects, engineers, and contractors (AECs) are downloading your content and specifying your products. … Read More
How to Capture Valuable AEC User Data on Your Website
Building product manufacturers have an online user challenge. Simply put, you don’t know who’s visiting your website. I mentioned in my last article that we consistently hear from your customers – the architects, specifiers, engineers, contractors and owners that select … Read More
Why Experience Should Spearhead Your Digital Marketing Strategy
When an architect, engineer, or contractor (AEC) is visiting your company’s website, they need to be able to find exactly what they’re looking for in a few easy steps. AECs shouldn’t have to spend a lot of time searching for … Read More