Enhance Building Product Digital Marketing
If you want to be successful in marketing commercial building products to architects, engineers, and contractors, give them what they want:
- Make it a breeze to search and select your products.
- Give them accurate and current technical content.
- Grant them direct download access to BIM/Revit/CAD.
Are you providing all of that to your customers? Is your competitor?
It’s time that your website sold a lot more products.
Digital Content Marketing Works Best with Fresh Content.
Concora Makes it Easy to Manage, Maintain, and Update Specs, BIM, and Marketing Content.
No one wants to be the architect or engineer who signed off on a project only to find out that the specs used were out of date and not accurate. Concora’s Design Manager module provides a centralized dashboard to make instantaneous edits and updates to digital content.
Digital Content Marketing Drives Commercial Sales
It’s not enough to list your products on a website and have that serve as your B2B digital marketing strategy. Like everyone else, architects, engineers, and construction contractors are used to finding what they want quickly by Googling it.
This behavior doesn’t end as soon as they start working on a building project.
They don’t want to wade through 30 pages of exhaust fan specs and drawings. They would prefer not to have to download a pdf of a catalog in search of LEED-certified building materials.
They want it to be quick. They want it to be easy. They want it to be intuitive.
We have been working with Concora since 2012. Over the past 18 months, they have been a great partner supporting us during our digital transformation. The Design Studio Platform has made us more efficient in the management and distribution of our digital content, providing better insight into our customer’s needs helping us engage marketing and sales earlier in the design process, winning us more business.Mitchell Schittler LEED AP® BD+C, Technical Marketing ManagerCertainTeed Corporation
We want to remain the leader in the categories that we furnish. And to remain that way, you have to be specified and you have to be easy to do business with. This platform allows us to do that. And it makes it extremely easy, digitally, to maintain relationships with AECs. It is a lot slicker, faster, we can keep things up to date, get data in real-time, and push it out to distributors so they can immediately follow up and make sure that the sale is not slipping past us.Brandon Gunnell, VP Sales & MarketingPrecision Plumbing Products
Put simply, our partnership with Concora means we can make the lives of our architect and designer customers easier. They will always be able to rely on EMSEAL to provide the latest accurate product data they need to keep a project moving.Dennis Callahan, Director of Business DevelopmentEMSEAL Joint Systems