![sell products](https://concora.com/wp-content/uploads/2019/12/ben-kolde-t9DooibgMEk-unsplash-300x206.jpg)
Know Your Audience: How to Sell Products Through Architects
Every marketing and sales professional on the planet has the same job: to influence decision making in the direction of their product or service. Most of those smart marketing and sales people would agree that understanding the target customer and