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How It Works

BIM Content
Business Tips

What Makes for High Quality BIM Content?

High-quality Building Information Model (BIM) content. Is there a single definition of what that means? For the building product manufacturer, the answer is yes! Quality BIM content what designers and contractors need. For manufacturers, BIM is how they provide a

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valuable AEC
Business Tips

How to Capture Valuable AEC User Data on Your Website

Building product manufacturers have an online user challenge. Simply put, you don’t know who’s visiting your website. I mentioned in my last article that we consistently hear from your customers – the architects, specifiers, engineers, contractors and owners that select

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product Selection
How It Works

Top Three Tips to Use Data to Increase Product Selection

In part one of this blog series, I highlighted how basic behavior data such as visitors, return visitors, and page views can help you, the building product manufacturer, convert digital engagement to product specifications and sales. In this article, I’ll

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Use Data
How It Works

How Manufacturers Can Use Data to Increase Product Selection

Getting specified—we know that a primary indicator for building product sales is being specified by architects, engineers and contractors (AECs), but there are other early indicators that can positively impact your bottom line if recognized and acted upon properly. In

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