If you work as a marketer for a building product manufacturer, you likely know it’s crucial to have a solid marketing plan for your products. Even if you have a decent plan, are you just repeating the same things you’ve
In the first part of this series on how to Optimize Your Website for Google Search, I focused on the on-page items which Google factors into your ranking well on the SERP (Search Engine Results Page). This part is all
The internet is a critical channel for B2B marketers, whether they’re selling commercial building products and materials or something else. A marketer’s web strategy should be comprehensive. That includes creating and posting content and making that content easy for search
Paul Hagar is a marketing and communications professional with over 15 years’ experience in the building and architectural products industry. As former Director of Marketing at Hunter Douglas, Paul led a team that successfully launched the brand’s architectural product line.
High-quality Building Information Model (BIM) content. Is there a single definition of what that means? For the building product manufacturer, the answer is yes! Quality BIM content what designers and contractors need. For manufacturers, BIM is how they provide a
You’re a building product manufacturer, and you have a digital presence in the form of your commercial website. Online visits, returns, and page views are trending up. Architects, engineers, and contractors (AECs) are downloading your content and specifying your products.
Building product manufacturers have an online user challenge. Simply put, you don’t know who’s visiting your website. I mentioned in my last article that we consistently hear from your customers – the architects, specifiers, engineers, contractors and owners that select
When an architect, engineer, or contractor (AEC) is visiting your company’s website, they need to be able to find exactly what they’re looking for in a few easy steps. AECs shouldn’t have to spend a lot of time searching for
In part one of this blog series, I highlighted how basic behavior data such as visitors, return visitors, and page views can help you, the building product manufacturer, convert digital engagement to product specifications and sales. In this article, I’ll
Getting specified—we know that a primary indicator for building product sales is being specified by architects, engineers and contractors (AECs), but there are other early indicators that can positively impact your bottom line if recognized and acted upon properly. In
