The Louisville, Ky., manufacturer launches its Digital Experience Platform powered by Concora to streamline product selections and accelerate specifications
Concora, developer of the commercial building products industry’s only Digital Experience Platform designed specifically for commercial building product manufacturers, and Metal Sales — a premier nationwide provider of metal panels for the commercial, agricultural and residential construction segments — announced today that both companies have formed a strategic partnership.
This business alliance begins with the recent and successful commercial launch of Metal Sales brand-new Digital Experience Platform technology, which core architects, engineers and contractors can access via Metal Sales’ corporate website. Digital Experience Platform — which serves as an expansive and detailed product information hub for Metal Sales’ web visitors — not only serves as a branded extension of the Metal Sales corporate website, it also provides architects, engineers and contractors with a simpler method for searching, selecting, and specifying its commercial building products.
“Streamlining product searches and comparisons on our website will make it easier for AEC’s to choose and specify products for their projects.”
— Shannon Linker, VP of Commercial Sales for Metal Sales
“We’re excited to announce our partnership with Metal Sales. They understand that enhanced digital marketing means providing their design community (architects, engineers and contractors) with more than just a product list. Now they will be able to offer digital assets like CAD, BIM/Revit, specifications, and other project-creation tools, like e-submittals, in a marketplace-like, branded extension of their website.”
said Kip Rapp, CEO of Concora
The Digital Experience Platform equips Metal Sales with an intuitive product selection experience for its design community, technical content management and publishing that is easy, and real-time access to detailed metrics and analytics — product asset downloads, unique visits, project-related inquiries, and user contact information — for its sales and marketing teams — enriching its lead generation pipeline, uncovering true purchasing intent, and driving sales.“We are excited to announce we are launching Concora’s Digital Experience Platform and tools to significantly enhance Metal Sales website content and improve the AEC user experience accessing this content.”
said Shannon Linker, VP of Commercial Sales for Metal Sales.
“Streamlining product searches and comparisons on our website will make it easier for AEC’s to choose and specify products for their projects. Activities such as downloading product information and technical content, along with creating submittals will be intuitive and fast.”
said Shannon Linker.
(3) Partner with organizations that are equally committed to build sustainable social responsibility.
Phil Gerolstein
Vice President of Sales Concora
Phone: +1 813-205-8337
Written By Candace Shackelford