Sell More Commercial Building Products with Concora
It’s not enough to list your building products on a website and call it a day. Architects, engineers, designers, and contractors are looking to manufacturers like you to make their jobs easier.
Concora’s Digital Experience Platform makes it simple for designers and developers to search, select, and specify your building products. Branded to your standards, Concora is “bolted on” to your website. Customers are presented with an intuitive, “Amazon-like” marketplace, which makes it simple to compare multiple products.
At the product level, users can view specs and documentation and download BIM/Revit. Concora can provide your customers with project management tools and instant access to the files your customers to specify your products.
Specified building products get sold.
Shouldn’t Your Building Product Website Increase Sales?
Make it Easy for Your Commercial Building Customers to Specify Your Products.
Then You Will Sell More Products.
Enhancing your digital marketing strategy pays off no matter what other b2b marketing strategies you might rely upon. The buyer controls the journey to the sale. They are savvy. They are doing their research and educating themselves online long before they are ready to talk to your sales team.
Be present at critical moments of truth and be part of your customer’s buyer journey.
Looking for a Better Digital Marketing Strategy to Sell More Building Products?
Historically, marketers of building products used a lot of high-touch tactics to raise brand and product awareness and to influence the buyer’s journey:
- Conducting office visits and lunch and learns.
- Distributing printed catalogs, sell-sheets, and tchotchkes.
- Participating in industry trade shows and events.
If that sounds like your strategy, it’s time to pivot towards digital marketing.
- People are working from home. Sales reps can’t visit.
- Catalogs and sales sheets are being delivered to empty offices.
- Trade shows and physical conferences are not returning anything soon.
Marketing has long been trending towards a digital-first endeavor. When AEC trade professionals like architects, engineers, designers, and construction contractors are using software solutions as they do their work, it’s time to make that work easier.
Your AEC customers are looking for BIM/Revit to drop into their designs. They want accurate specs and information. They would love it if you provided free tools to help them organize their projects and tasks.
When manufacturing marketers do this right, they are rewarded with increased sales and vendor loyalty.
Specified building products get sold. Concora makes that happen.
Make it easy for architects and designers to search, select, and specify your building products. That leads to increased building product sales.
Provide easy access to BIM/Revit content. Offer tools and easy access to specs and technical content. Make it simple to search, select, and specify your building products.
Make it easy for architects and designers to search, select, and specify your building products. That leads to increased building product sales.
