In part one of this blog series, I highlighted how basic behavior data such as visitors, return visitors, and page views can help you, the building product manufacturer, convert digital engagement to product specifications and sales. In this article, I’ll … Read More
Digital Marketing
How Manufacturers Can Use Data to Increase Product Selection
Getting specified—we know that a primary indicator for building product sales is being specified by architects, engineers and contractors (AECs), but there are other early indicators that can positively impact your bottom line if recognized and acted upon properly. In … Read More
Know Your Audience: How to Sell Products Through Architects
Every marketing and sales professional on the planet has the same job: to influence decision making in the direction of their product or service. Most of those smart marketing and sales people would agree that understanding the target customer and … Read More
10 Signs Your BIM Strategy is Failing
BIM, short for Building Information Modeling, is a digital 3D representation of a building or space. It’s how architects and engineers turn sketches into reality before the first mound of dirt is ever moved. It’s also how building product manufacturers … Read More
Sustainability Lessons Learned: Marketing Green Building Products to Architects, Engineers, and Contractors
Millions of Marketing dollars poured into the Massachusetts Bay area this past week for Greenbuild 2017 in Boston. Manufacturers present were all charged with the same, singular goal: capture the attention of the AEC Community powering the burgeoning Sustainable Building … Read More