Marketing Tips
Simplicity Sells – Why Ease of Use is Critical to Digital Marketing of Building Products
In our last building product marketing blog, we explained how granular search makes it easy for architects, engineers and contractors to find the specific materials they need for their commercial building projects. While search capabilities are important, there are other
Technical and Marketing Content for Architects, Engineers, and Contractors
Anyone who has dabbled in marketing has probably heard about the concept of “content marketing”. It’s the notion that by developing content that is useful, actionable, and relevant to your target market, they will beat a path to your website
The Key Components of a Marketing Plan for Building Product Manufacturers
If you work as a marketer for a building product manufacturer, you likely know it’s crucial to have a solid marketing plan for your products. Even if you have a decent plan, are you just repeating the same things you’ve
Refine Your Website’s Backend to Rank Higher on Google and Bing
In the first part of this series on how to Optimize Your Website for Google Search, I focused on the on-page items which Google factors into your ranking well on the SERP (Search Engine Results Page). This part is all
Enhance Your Building Materials Marketing with SEO Best Practices
The internet is a critical channel for B2B marketers, whether they’re selling commercial building products and materials or something else. A marketer’s web strategy should be comprehensive. That includes creating and posting content and making that content easy for search
Know Your Audience: How to Sell Products Through Architects
Every marketing and sales professional on the planet has the same job: to influence decision making in the direction of their product or service. Most of those smart marketing and sales people would agree that understanding the target customer and
Why Your BIMObject Downloads Are Falling
We’ve been speaking to many of our customers and prospects over the past several months and one of the questions that is repeatedly brought up is if we have any idea why their BIMObject downloads are going down. Here’s what
The #1 Way to Differentiate Products in the Digital Age: A Rebranding Story
I read a story in Lifehacker about a conversation between Jerry Seinfeld and a young comedian, Brad Isaac. Isaac asked Seinfeld backstage if he had any tips for a young comic. Seinfeld told him that the way to be a
10 Signs Your BIM Strategy is Failing
BIM, short for Building Information Modeling, is a digital 3D representation of a building or space. It’s how architects and engineers turn sketches into reality before the first mound of dirt is ever moved. It’s also how building product manufacturers
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Aiding Architects on Their Digital Journey: Insights from AIA Journey to Specification 2023
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