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building products
Best Practices | How It Works | Marketing
August 17, 2020

Simplicity Sells – Why Ease of Use is Critical to Digital Marketing of Building Products

In our last building product marketing blog, we explained how granular search makes it easy for architects, engineers, and contractors…

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 Building Product Specifications
Best Practices | Features
August 12, 2020

Customers Can’t Buy What They Can’t Find: How Search Impacts Building Product Specifications and Sales

Do you remember the end of the movie, “Raiders of the Lost Ark”? After Indiana Jones recovered the Ark of…

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Sustainability Software
Best Practices | Marketing
August 6, 2020

Technical and Marketing Content for Architects, Engineers, and Contractors

Anyone who has dabbled in marketing has probably heard about the concept of “content marketing”. It’s the notion that by…

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Sustainability Features
Sustainability
July 30, 2020

The Five Sustainability Features Every Manufacturer Should Highlight on Their Website

Professionals throughout the building design process require sustainability information on the products they use and, not surprisingly, they look to…

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Marketing Plan for Building
Best Practices | How It Works | Marketing
July 15, 2020

The Key Components of a Marketing Plan for Building Product Manufacturers

If you work as a marketer for a building product manufacturer, you likely know it’s crucial to have a solid…

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Rank Higher on Google
Best Practices | Features | Marketing
June 8, 2020

Refine Your Website’s Backend to Rank Higher on Google and Bing

In the first part of this series on how to Optimize Your Website for Google Search, I focused on the…

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Digital Marketing for Building Materials
Best Practices | Features | Marketing
June 2, 2020

Enhance Your Digital Marketing for Building Materials with Best Practices for SEO

Can we talk about Search Engine Optimization? Marketers know that the web is a critical channel for B2B, be it…

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Former Marketing Director
Features
March 12, 2020

Interview with Paul Hagar, Former Marketing Director at Hunter Douglas

Paul Hagar is a marketing and communications professional with over 15 years’ experience in the building and architectural products industry….

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BIM Content
Best Practices | How It Works | Specifying
March 8, 2020

What Makes for High Quality BIM Content?

High-quality Building Information Model (BIM) content.  Is there a single definition of what comprises quality BIM content? For the Building…

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Commercial Building Cycle
Best Practices | How It Works
March 5, 2020

Maximize Conversions at Every Phase of the Commercial Building Cycle

You’re a building product manufacturer, and you have a digital presence in the form of your commercial website. Online visits,…

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valuable AEC
Best Practices | Features
February 10, 2020

How to Capture Valuable AEC User Data on Your Website

Building product manufacturers have an online user challenge. Simply put, you don’t know who’s visiting your website. I mentioned in…

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Features
January 31, 2020

Why Experience Should Spearhead Your Digital Strategy in 2020

When an architect, engineer, or contractor (AEC) is visiting your company’s website, they need to be able to find exactly…

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