Blogs

Articles for
Building Product Manufacturers

  • All
  • Best Practices
  • Features
  • How It Works
  • Marketing
  • Specifying
Best Practices | How It Works
March 5, 2020

Maximize Conversions at Every Phase of the Commercial Building Cycle

You’re a building product manufacturer, and you have a digital presence in the form of your commercial website. Online visits,…

READ MORE

architect using submittals automation tool
Best Practices | Features
February 10, 2020

How to Capture Valuable AEC User Data on Your Website

Building product manufacturers have an online user challenge. Simply put, you don’t know who’s visiting your website. I mentioned in…

READ MORE

Marketing
January 31, 2020

Why Experience Should Spearhead Your Digital Strategy in 2020

When an architect, engineer, or contractor (AEC) is visiting your company’s website, they need to be able to find exactly…

READ MORE

Features | Specifying
December 27, 2019

How Manufacturers Can Use Data to Increase Product Selection: Part 2

In part one of this blog series, I highlighted how basic behavior data such as visitors, return visitors, and page…

READ MORE

Features | Specifying
December 17, 2019

How Manufacturers Can Use Data to Increase Product Selection: Part 1

Getting specified—we know that a primary indicator for building product sales is being specified by architects, engineers and contractors (AECs),…

READ MORE

How It Works | Marketing
December 6, 2019

Know Your Audience: How to Sell Products Through Architects

At the risk of sounding reductive, every marketing and sales professional on the planet has the same job: to influence…

READ MORE

Best Practices | Features
November 20, 2019

How Concora’s Submittal Generator Can Increase Product Selection

The latest improvement to our platform, Concora’s Submittal Generator, can indicate purchase intent, capture valuable project data, and provide a…

READ MORE

BIMobjects
Features | Marketing
October 27, 2019

Why Your BIMObject Downloads Are Falling

We’ve been speaking to many of our customers and prospects over the past several months and one of the questions…

READ MORE

How It Works | Specifying
October 1, 2019

Architects to Manufacturers: Provide Resources We Can Trust

Whether you’re an architect or a construction manager, perfection is everything. This line of work is one of the few…

READ MORE

jerry seinfeld
How It Works | Marketing
September 25, 2019

The #1 Way to Differentiate Products in the Digital Age: A Rebranding Story

I read a story in Lifehacker about a conversation between Jerry Seinfeld and a young comedian, Brad Isaac. Isaac asked…

READ MORE

How It Works | Marketing
January 23, 2019

Twelve Signs Your BIM Strategy is Failing

1. “What in the world is a BIM Strategy?” just came out of your mouth. Don’t fret, you’re not alone….

READ MORE

Best Practices
December 28, 2018

Domestic & International BIM Mandates Increase With The Transformation of The Building Industry

Do you know what the largest industry in the world is? It is the building industry – which is the…

READ MORE

Concora is the Web Experience Platform for Building Product Manufacturers.