Concora Shares Amazing Success Story of Cherokee Brick.


Cherokee Brick

Cherokee Brick

Brick manufacturing company

Cherokee Brick Logo

Cherokee Brick partners with Concora to grow commercial sales by making it easier for architects, engineers, contractors and designers to specify their bricks online.


“I was looking for a company that could help me provide a great web experience for my design community that would lead to increased specification and sales.”

– Sonja Tillman, Cherokee Brick marketing director

Cherokee Brick’s current website was not well designed to meet their customers’ needs. Visitors weren’t tracked and there was no viable way for to ask questions about product information.

They also had no internal tools or manpower to create their technical product content and keep it up to date.

These detriments were restrictive in aiding their digital marketing strategy and generating leads from their website.


We set out to help Cherokee Brick by executing the following objectives:

Have a great web experience

Allows architects, engineers, contractors and designers to easily find and select Cherokee Brick’s products.

Increase specification and sales

Cherokee Brick must gain visibility on who is visiting their website. Sending these leads to the sales team will ensure product specification and sales.

Easy way to manage and publish product content

Make it easy to publish important content needed by the design community such as BIM, CAD, specs, etc.

Concora Solution

Concora deployed Cherokee Brick’s Design Studio within 30 days complete with high-quality technical product content made in-house by our professionals. We also created 25 Revit files from scratch and optimized existing product images.

During this time, the Concora team trained the members of Cherokee Brick’s team to be fully self-sufficient utilizing the Manager.

The Impact

25% Increase in Organic Web Leads

By making it easier for their customers to find important technical content, Concora substantially increased web-based lead generation.

77% Increase in Productivity

Concora made it easy for Cherokee’s marketing group to quickly manage and publish important technical content such as BIM, CAD, specs, etc.

9.8 NPS Score

Cherokee was extremely happy working with the Concora team and was thoroughly impressed with the quality, attention to detail and timeline of delivery.

Drive more product specifications