AEP Span
Engineered to perform, designed to inspire
AEP Span
With over 50 years of experience in the industry, AEP Span is a well-established manufacturer of metal siding and roofing products operating throughout the Western United States. They provide a comprehensive range of performance-rated structural metal roof and siding options for both new construction and remodeling projects. With commitment to delivering the highest quality products and exceptional customer service, AEP Span offers innovative solutions that not only protect buildings but also build reputations.
Challenge
AEP Span encountered several challenges that presented opportunities for them to be forward-thinking and innovative in their approach.
Bring more value to the architectural community.
After conducting research, the team realized that architects required access to BIM, important technical documents, and a streamlined submittal process. The team found that these tools were not readily available on their website, which presented an opportunity for AEP Span to enhance their offerings. As a result, AEP Span embarked on a mission to source new technologies and strategies that would enable them to provide architects with the support they required.
Lack of visibility into who was visiting their site.
AEP Span encountered a major challenge in that they had limited insight into the journey of visitors on their website. As a result, they were unable to customize their offerings to meet the specific needs of their target audience. Overcoming this obstacle would enable AEP Span to gain a deeper understanding of their site visitors’ research habits, and create a more personalized user experience.
“Apart from getting leads, it’s given us insight into where we need to focus our content and where we need to keep pushing on the marketing side.”
Breanna Troth
Peerless Products MarketingObjectives
The team at Concora worked closely with AEP Span to develop a comprehensive plan that would address their key challenges and improve their overall success. The following objectives were top priority to help AEP Span achieve their goals:
Concora Solution
Concora Spec
Concora’s premiere platform that streamlines the product selection process for architects and provides AEP Span with valuable insights into product interest. The platform offers AEP Span real-time analytics, including prospect identification, product engagement metrics such as downloads, saves, and page views, as well as general project location data. This allows AEP Span to understand how their products are being engaged and tailor their offerings to better meet the needs of their customers.
Submittals
With Concora Spec, architects can easily generate submittals with just a few clicks. The platform allows architects to select the products they need and quickly generate submittals that include all the necessary documentation. This feature simplifies the submittal process, saves architects time, and ensures that AEP Span’s products meet the necessary specifications.
REVIT Creation
The Concora services team worked closely with AEP Span to create REVIT models for their extensive product offerings. Through Concora Spec, architects can easily access AEP Span’s product information and generate accurate REVIT models directly from the platform.
The Impact
Since deployment, AEP Span has undergone a significant transformation in both their business operations and customer engagement. The simplified access to detailed product information has led to an improved product selection experience for architects, resulting in increased web traffic and higher customer satisfaction.
Spec’s in-depth analytics have provided valuable insights into visitor behavior on the website, enabling AEP Span to make data-driven decisions and tailor their offerings to better meet their customers’ needs. Additionally, the streamlined submittal process has saved architects time and ensured AEP Span’s products meet necessary specifications.
Overall, the adoption of Concora Spec has enabled AEP Span to refine their marketing efforts, improve customer engagement, and solidify their position as a trusted leader in the metal roofing and siding industry.
"The key for us is having the ability to give architects access to REVIT models and detailed product information in a way we haven’t been able to serve it to them before. On the flip side, a big benefit was the platform analytics. Having real-time access to see which products and content were being viewed and downloaded because traditional website analytics can only give us so much."