Superior Concrete Partnership

Todd Sternfeld has been in the concrete business for more than 40 years. Over that time, he’s learned that innovation and credibility are what drive success.

“For a company to stay in business for as long as Superior Concrete has been around, you have to continue to keep up with the trends,” says Sternfeld, founder and CEO of Superior Concrete Products, which develops precast concrete fence and retaining wall systems.

The unique products have the look and feel of wood but the durability of concrete. Because, as Sternfeld says, “Let’s face it: People like the look of wood, but they don’t like the maintenance!”

Sternfeld knows innovation isn’t reserved for the products you make but for every aspect of the business, including how you identify potential customers and establish credibility with them. That’s where Concora Spec comes in.

Spec is an invisible but powerful platform that runs on the Superior Concrete website. It creates a more organized website for customers and gives the Superior team much deeper insight on what customers want and when.

“As a result, we are able to prioritize and more effectively respond to them — not only knowing who they are, but also which products that they would most likely have an interest in,” Sternfeld says.

“Concora has helped us make this process more seamless, which adds value to our customers, ultimately resulting in a more efficient sales process.”

Concora Spec has ‘paid off for us’

Superior Concrete designs, manufactures, sells, ships and installs their products, which is unusual in the precast concrete industry. They have their hand in every aspect of the transaction, and Concora gives them even more control and insight.

“I think it is has elevated the company and how we do business.”

When asked if he would recommend the platform to other building product manufacturers, Sternfeld didn’t hesitate.

“Unquestionably — because it has paid off for us.”

It has been worthwhile for potential and existing customers too, making transactions easier and more transparent.

“Like with all technologies, there’s growing pains. And time and time again, Concora has met these challenges. Not only because they are supposed to, but because they care.”