Peerless
Need help choosing your windows and doors
Peerless
Established in 1952, Peerless Architectural Windows and Doors is a Midwestern manufacturer of high-performance aluminum architectural and commercial windows for new construction, replacement, and historical construction.
Challenge
Peerless identified that the systems they were using were not up to par for what they needed. With difficult updates, lack of tracking, and increasing rates of crashing Peerless knew it was time for an upgrade.
With a new website on the way Peerless needed a system that could fit directly with the new website and be ready to go by launch. With a tight deadline approaching, Peerless decided to find an out of the box solution that would best fit their needs.
“Apart from getting leads, it’s given us insight into where we need to focus our content and where we need to keep pushing on the marketing side.”
Breanna Troth
Peerless Products MarketingConcora Solution
Concora Spec
Concora’s leading platform to consolidate all products and documentation in an easy to navigate format – complete with analytics, tools, and lead capture functionality.
Submittals extension
Enabling customers to easily automate the submittal generation process online, speeding up the submittal process and saving valuable time for customers.
The Impact
Concora was able to meet Peerless’ implantation deadline, taking roughly around 80 days. Complete with the pictures, information, and documentation of 61 products.
To spread the word on their new Design Studio, Peerless began marketing outreach to inform their customers and partners on how to use the new Design Studio. Quick adoption was seen from the combined efforts of email campaigns, brochures, and partner training.
The results speak for themselves. Peerless receives an average of 25 qualified leads per week through their Design Studio. Complete with names, titles, companies, and areas of interest for their sales and marketing teams to act upon.
“The analytics we get are so valuable.”