Cherokee Brick – Concora

Cherokee Brick

Cherokee Brick

Brick manufacturing company

Cherokee Brick Logo

Cherokee Brick partners with Concora to grow commercial sales by making it easier for architects, engineers, contractors and designers to specify their bricks online.

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Challenge

“I was looking for a company that could help me provide a great web experience for my design community that would lead to increased specification and sales.”

– Sonja Tillman, Cherokee Brick marketing director

Cherokee Brick’s current website was not well designed to meet their customers’ needs. Visitors weren’t tracked and there was no viable way for to ask questions about product information.

They also had no internal tools or manpower to create their technical product content and keep it up to date.

These detriments were restrictive in aiding their digital marketing strategy and generating leads from their website.

"This platform has paid for itself ten times over."

Sonja Tillman,

Marketing Director

Objectives

We set out to help Cherokee Brick by executing the following objectives:

Concora Solution

Concora deployed Cherokee Brick’s Design Studio within 30 days complete with high-quality technical product content made in-house by our professionals. We also created 25 Revit files from scratch and optimized existing product images.

During this time, the Concora team trained the members of Cherokee Brick’s team to be fully self-sufficient utilizing the Manager.

“We see potential customers visiting our website that we’ve never met before. I can send these leads to my sales team all over the country and I can say, ‘hey I don’t see this name in the list of architects we work with or distributors that we work with. This platform has paid for itself 10 times over.”

Sonja Tillman

Marketing Director