Digital Transformation

Why Experience Should Spearhead Your Digital Strategy in 2020

January 31, 2020

When an architect, engineer, or contractor (AEC) is visiting your company’s website, they need to be able to find exactly what they’re looking for in a few easy steps. AECs shouldn’t have to spend a lot of time searching for what they need and maybe never finding it at all. If they haven’t already left…

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How Concora’s Submittal Generator Can Increase Product Selection

November 20, 2019

The latest improvement to our platform, Concora’s Submittal Generator, can indicate purchase intent, capture valuable project data, and provide a superior user experience for AECs. In this article, we’ll discuss what building product manufacturers need to know about submittals and how having a purpose-built submittal tool on your website can improve relationships with commercial decision…

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Architects to Manufacturers: Provide Resources We Can Trust

October 1, 2019

Whether you’re an architect or a construction manager, perfection is everything. This line of work is one of the few where lives hinge on decision makers’ foresight and expertise. So, if perfection is the name of the game in the design-build world, why is it so hard to achieve? Looking at the research available, two…

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jerry seinfeld

The #1 Way to Differentiate Products in the Digital Age: A Rebranding Story

September 25, 2019

I read a story in Lifehacker about a conversation between Jerry Seinfeld and a young comedian, Brad Isaac. Isaac asked Seinfeld backstage if he had any tips for a young comic. Seinfeld told him that the way to be a better comic was to create better jokes. In other words, just work on your act.…

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Domestic & International BIM Mandates Increase With The Transformation of The Building Industry

December 28, 2018

Do you know what the largest industry in the world is? It is the building industry – which is the combination of the architect, engineering, construction, facility management, and building product manufacturer professions. As a whole, this group is larger than the automotive, aerospace, and oil industries. But not only is it the largest industry,…

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The Story of TL;DR & the BIM Freight Train

April 9, 2018

TL;DR: Ain’t nobody got time for that, and the train’s coming through town. I admit it. I had to look “TL;DR” up. As a Marketer in the 41+ age group, those four letters didn’t innately make sense to me. TL;DR stands for “Too long, didn’t read” and is commonly used by Millennials and iGen. You…

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