Building Product Manufacturers

Cherokee Brick Interior

Concora and Cherokee Brick Announce Strategic Partnership

July 21, 2020

Cherokee Brick Launches Branded Digital Experience Platform Powered by Concora; Streamlines BIM Content Creation, Accelerates Building Product Specifications, and Increases Sales ALPHARETTA, Ga., and MACON, Ga. – July 21, 2020 – Concora, developer of the commercial building products industry’s only Digital Experience Platform designed specifically for commercial building product manufacturers, and Cherokee Brick, a creator…

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Interview with Paul Hagar, Former Marketing Director at Hunter Douglas

March 12, 2020

Paul Hagar is a marketing and communications professional with over 15 years’ experience in the building and architectural products industry. As former Director of Marketing at Hunter Douglas, Paul led a team that successfully launched the brand’s architectural product line. I sat down with him to ask about the lessons he learned throughout his career,…

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What Makes for High Quality BIM Content?

March 8, 2020

High-quality Building Information Model (BIM) content.  Is there a single definition of what comprises quality BIM content? For the Building Product Manufacturer, the answer is a resounding yes! Quality BIM content is defined by the designers and contractors’ use of that content.  For the manufacturer, whose lifeblood is the specification and eventual purchase of their…

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Maximize Conversions at Every Phase of the Commercial Building Cycle

March 5, 2020

You’re a building product manufacturer, and you have a digital presence in the form of your commercial website. Online visits, returns, and page views are trending up. Architects, engineers, and contractors (AECs) are downloading your content and specifying your products. You’ve added the tools that encourage your professional user community to register and share project…

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Why Experience Should Spearhead Your Digital Strategy in 2020

January 31, 2020

When an architect, engineer, or contractor (AEC) is visiting your company’s website, they need to be able to find exactly what they’re looking for in a few easy steps. AECs shouldn’t have to spend a lot of time searching for what they need and maybe never finding it at all. If they haven’t already left…

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Why Your BIMObject Downloads Are Falling

October 27, 2019

We’ve been speaking to many of our customers and prospects over the past several months and one of the questions that is repeatedly brought up is if we have any idea why their BIMObject downloads are going down. Here’s what we know, which may help explain some of the downturn. 1. There has Been a…

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Architects to Manufacturers: Provide Resources We Can Trust

October 1, 2019

Whether you’re an architect or a construction manager, perfection is everything. This line of work is one of the few where lives hinge on decision makers’ foresight and expertise. So, if perfection is the name of the game in the design-build world, why is it so hard to achieve? Looking at the research available, two…

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Domestic & International BIM Mandates Increase With The Transformation of The Building Industry

December 28, 2018

Do you know what the largest industry in the world is? It is the building industry – which is the combination of the architect, engineering, construction, facility management, and building product manufacturer professions. As a whole, this group is larger than the automotive, aerospace, and oil industries. But not only is it the largest industry,…

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The Story of TL;DR & the BIM Freight Train

April 9, 2018

TL;DR: Ain’t nobody got time for that, and the train’s coming through town. I admit it. I had to look “TL;DR” up. As a Marketer in the 41+ age group, those four letters didn’t innately make sense to me. TL;DR stands for “Too long, didn’t read” and is commonly used by Millennials and iGen. You…

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A “Single Source of Truth” for Building Product BIM Objects Increases Productivity

March 30, 2018

By Doug Bevill Prior to my role as President of BIMobject, I spent 12 years in the seat where many of my readers are: I was an executive for major building product manufacturers (BPM). I know the challenges you face. BPM marketing and sales executives spend their days executing a myriad of strategic and tactical…

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