CONCORA
Building Product Manufacturers
Cherokee Brick Launches Branded Digital Experience Platform Powered by Concora; Streamlines BIM Content Creation, Accelerates Building Product Specifications, and Increases Sales ALPHARETTA, Ga., and MACON, Ga. – July 21, 2020 – Concora, developer of the commercial building products industry’s only Digital Experience Platform designed specifically for commercial building product manufacturers, and Cherokee Brick, a creator…
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Paul Hagar is a marketing and communications professional with over 15 years’ experience in the building and architectural products industry. As former Director of Marketing at Hunter Douglas, Paul led a team that successfully launched the brand’s architectural product line. I sat down with him to ask about the lessons he learned throughout his career,…
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High-quality Building Information Model (BIM) content. Is there a single definition of what comprises quality BIM content? For the Building Product Manufacturer, the answer is a resounding yes! Quality BIM content is defined by the designers and contractors’ use of that content. For the manufacturer, whose lifeblood is the specification and eventual purchase of their…
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You’re a building product manufacturer, and you have a digital presence in the form of your commercial website. Online visits, returns, and page views are trending up. Architects, engineers, and contractors (AECs) are downloading your content and specifying your products. You’ve added the tools that encourage your professional user community to register and share project…
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When an architect, engineer, or contractor (AEC) is visiting your company’s website, they need to be able to find exactly what they’re looking for in a few easy steps. AECs shouldn’t have to spend a lot of time searching for what they need and maybe never finding it at all. If they haven’t already left…
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We’ve been speaking to many of our customers and prospects over the past several months and one of the questions that is repeatedly brought up is if we have any idea why their BIMObject downloads are going down. Here’s what we know, which may help explain some of the downturn. 1. There has Been a…
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Whether you’re an architect or a construction manager, perfection is everything. This line of work is one of the few where lives hinge on decision makers’ foresight and expertise. So, if perfection is the name of the game in the design-build world, why is it so hard to achieve? Looking at the research available, two…
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Do you know what the largest industry in the world is? It is the building industry – which is the combination of the architect, engineering, construction, facility management, and building product manufacturer professions. As a whole, this group is larger than the automotive, aerospace, and oil industries. But not only is it the largest industry,…
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TL;DR: Ain’t nobody got time for that, and the train’s coming through town. I admit it. I had to look “TL;DR” up. As a Marketer in the 41+ age group, those four letters didn’t innately make sense to me. TL;DR stands for “Too long, didn’t read” and is commonly used by Millennials and iGen. You…
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By Doug Bevill Prior to my role as President of BIMobject, I spent 12 years in the seat where many of my readers are: I was an executive for major building product manufacturers (BPM). I know the challenges you face. BPM marketing and sales executives spend their days executing a myriad of strategic and tactical…
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