Simply having a front-facing website is no longer enough — experience is the new arena where battles for customer loyalty are fought and won. To increase commercial product sales, manufacturers must make it easier for their customers do business with them online, and they will need to look to new technologies to do so.
In this report, you will learn:
- How better web experience drives increased product selection and purchase
- The expectations of the modern commercial customer and how to meet them
- Solutions to the real-world problems manufacturers face when undergoing digital transformation
- What to look for in a holistic Digital Experience Platform