Be There During the Buyer’s Journey
The buyer is in control of the sale. They are doing research. They are visiting websites. But you don’t know who they are because they haven’t converted into a lead.
By providing useful, relevant, and actionable content, building product manufacturers can provide what the buyer needs, proactively.
Influence the buyer and grow sales.
Be Present Across the Buyer’s Journey
Use Digital Content to Influence the Buyer’s Journey
Want to sell more building products? Influence the buyer.
Concora’s Digital Experience Platform provides building material companies with unique digital content your customers need, allowing you to be an unobtrusive, but critical, part of the buyer’s journey.
- Presents the customer with a branded online marketplace, bolted on to your website.
- Makes it simple for AECs to search, select, and specify your commercial building products.
- Provides useful management tools, documentation, and BIM which helps the buyer to do their work.
- Concora’s management tools require registration, a powerful incentive for customers to divulge contact information while also providing value.
Concora was designed to meet the specific needs of commercial building product marketers that are targeting architecture, engineering, and contracting professionals.
Concora was made for this stuff. Literally.
If You Don’t Provide What Your Customers Need, Someone Else Will.
Your customers have become accustomed to instant gratification. When they are looking for a specific product to use in a project, they will work with the vendors who make it easy to find what they need.
If you’re forcing customers to fill out forms to get information, or making them hunt through paper or pdf catalogs, you risk driving them to a competitor who gives them what they want.
Make it simple for your AEC customers to search, select, specify, and buy your commercial building materials. Provide them with downloadable BIM/Revit, and assure them that everything else is current with up-to-date specs and documentation.
Done well, integrating Concora with your existing digital marketing efforts will allow you to be present and to influence the buyer journey as they move through the sales funnel.