Meet Eric Snyder, Concora’s New CEO Today we are delighted to share that after a successful period serving as CEO, Kip Rapp is moving into the role of advisor, and we’re thrilled to announce that Eric Snyder, previous Board
In our last building product marketing blog, we explained how granular search makes it easy for architects, engineers and contractors to find the specific materials they need for their commercial building projects. While search capabilities are important, there are other
Anyone who has dabbled in marketing has probably heard about the concept of “content marketing”. It’s the notion that by developing content that is useful, actionable, and relevant to your target market, they will beat a path to your website
If you work as a marketer for a building product manufacturer, you likely know it’s crucial to have a solid marketing plan for your products. Even if you have a decent plan, are you just repeating the same things you’ve
In the first part of this series on how to Optimize Your Website for Google Search, I focused on the on-page items which Google factors into your ranking well on the SERP (Search Engine Results Page). This part is all
The internet is a critical channel for B2B marketers, whether they’re selling commercial building products and materials or something else. A marketer’s web strategy should be comprehensive. That includes creating and posting content and making that content easy for search
Every marketing and sales professional on the planet has the same job: to influence decision making in the direction of their product or service. Most of those smart marketing and sales people would agree that understanding the target customer and
We’ve been speaking to many of our customers and prospects over the past several months and one of the questions that is repeatedly brought up is if we have any idea why their BIMObject downloads are going down. Here’s what
I read a story in Lifehacker about a conversation between Jerry Seinfeld and a young comedian, Brad Isaac. Isaac asked Seinfeld backstage if he had any tips for a young comic. Seinfeld told him that the way to be a
BIM, short for Building Information Modeling, is a digital 3D representation of a building or space. It’s how architects and engineers turn sketches into reality before the first mound of dirt is ever moved. It’s also how building product manufacturers
