building products

Simplicity Sells – Why Ease of Use is Critical to Digital Marketing of Building Products

August 17, 2020

In our last building product marketing blog, we explained how granular search makes it easy for architects, engineers, and contractors to find the specific materials they need for their commercial building projects. While search capabilities are important, there are other elements of the user experience that digital marketers need to consider.   Responsive Design If…

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Sustainability Software

Technical and Marketing Content for Architects, Engineers, and Contractors

August 6, 2020

Anyone who has dabbled in marketing has probably heard about the concept of “content marketing”. It’s the notion that by developing content that is useful, actionable, and relevant to your target market, they will beat a path to your website to read it. Done well, it absolutely works. You write some great content, you post…

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Marketing Plan for Building

The Key Components of a Marketing Plan for Building Product Manufacturers

July 15, 2020

If you work as a marketer for a building product manufacturer, you likely know it’s crucial to have a solid marketing plan for your products. Even if you have a decent plan, are you just repeating the same things you’ve done before? Sure, keep what’s working, but be willing to adjust what you’re doing with…

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Rank Higher on Google

Refine Your Website’s Backend to Rank Higher on Google and Bing

June 8, 2020

In the first part of this series on how to Optimize Your Website for Google Search, I focused on the on-page items which Google factors into your ranking well on the SERP (Search Engine Results Page). This part is all about the stuff you need to do on the backend to help with your rankings. …

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Digital Marketing for Building Materials

Enhance Your Digital Marketing for Building Materials with Best Practices for SEO

June 2, 2020

Can we talk about Search Engine Optimization? Marketers know that the web is a critical channel for B2B, be it selling more commercial building products and materials, but it’s not enough to just create and post content. You have to think about how the search engines are viewing your content, and how to best present…

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sell products

Know Your Audience: How to Sell Products Through Architects

December 6, 2019

At the risk of sounding reductive, every marketing and sales professional on the planet has the same job: to influence decision making in the direction of their product or service. Most of those brilliant marketing and sales minds would agree that, no matter the industry, understanding the target customer and the circumstances surrounding their decision-making…

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Why Your BIMObject Downloads Are Falling

October 27, 2019

We’ve been speaking to many of our customers and prospects over the past several months and one of the questions that is repeatedly brought up is if we have any idea why their BIMObject downloads are going down. Here’s what we know, which may help explain some of the downturn.   1. There has Been…

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jerry seinfeld

The #1 Way to Differentiate Products in the Digital Age: A Rebranding Story

September 25, 2019

I read a story in Lifehacker about a conversation between Jerry Seinfeld and a young comedian, Brad Isaac. Isaac asked Seinfeld backstage if he had any tips for a young comic. Seinfeld told him that the way to be a better comic was to create better jokes. In other words, just work on your act.…

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Twelve Signs Your BIM Strategy is Failing

January 23, 2019

1. “What in the world is a BIM Strategy?” just came out of your mouth. Don’t fret, you’re not alone. Creating BIM (Building Information Models) used to be a transactional activity – it was a box a manufacturer checked. Market-leading manufacturers today are now using BIM to help position their products and achieve marketing and…

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Sustainability Lessons Learned: Marketing Green Building Products to Architects, Engineers, and Contractors

November 18, 2018

Millions of Marketing dollars poured into the Massachusetts Bay area this past week for Greenbuild 2017 in Boston. Manufacturers present were all charged with the same, singular goal: capture the attention of the AEC Community powering the burgeoning Sustainable Building Product Market. As a Marketer at Concora, I have an interesting challenge to market to…

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