How Solar Panels are Becoming Architectural Dreams

August 6, 2021

How Solar Panels are Becoming Architectural Dreams     Who is Lumos Solar? Lumos Solar creates architectural solar products that are designed with functionality, efficiency, and aesthetics in mind, and is committed to facilitating the continued progressive adoption of solar energy in an effort to protect, improve, and beautify the world. Unlike other boxy solar panels,…

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The Best Radiant Floor Heating for Commercial & Industrial Buildings

July 27, 2021

Electric radiant floor heating as a source of heat in commercial and industrial units   In order to be viable as investments, commercial properties need to be economical to construct, have relatively low maintenance costs, and should provide comfortable surroundings for the tenants. Providing heat and air conditioning will be a major consideration affecting the…

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How a Pioneer in the Flooring Sales Industry is Changing the Way Building Product Manufacturers Do Business Online

June 24, 2021

How a Pioneer in the Flooring Sales Industry is Changing the Way Building Product Manufacturers Do Business Online     Who is LSI Flooring? LSI Flooring is the professional and leading wholesale sales agency representing quality commercial, hospitality, and residential flooring and interiors products from around the world. But they go further and offer consulting…

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Increase Sales

Concora’s Project Showcase: The Latest Feature to Increase Sales for Building Material Manufacturers

April 26, 2021

INTRODUCING: PROJECT SHOWCASE   After months of research, preparation, and testing, Concora is thrilled to announce the release of Project Showcase!   If you think you’ve experienced a similar feature before, you’re in for a real treat. Our Project Showcase allows AECs to visual, research, create projects, and generate submittals from a single webpage.  …

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What is Concora?

February 23, 2021

Concora places the assets and tools AECs need to work quickly, efficiently, and productively at their fingertips, eliminating the endless hunt and peck approach to finding and specifying products.   Due to the global pandemic, many businesses realize that it’s no longer enough to list products on a website and have that serve as your…

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 Building Product Specifications

Customers Can’t Buy What They Can’t Find: How Search Impacts Building Product Specifications and Sales

August 12, 2020

Do you remember the end of the movie, “Raiders of the Lost Ark”? After Indiana Jones recovered the Ark of the Covenant, it was brought to Washington, where it was put in a crate and stored with seemingly thousands of other crates in a massive warehouse.     The implication was that the Ark would…

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Rank Higher on Google

Refine Your Website’s Backend to Rank Higher on Google and Bing

June 8, 2020

In the first part of this series on how to Optimize Your Website for Google Search, I focused on the on-page items which Google factors into your ranking well on the SERP (Search Engine Results Page). This part is all about the stuff you need to do on the backend to help with your rankings. …

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Digital Marketing for Building Materials

Enhance Your Digital Marketing for Building Materials with Best Practices for SEO

June 2, 2020

Can we talk about Search Engine Optimization? Marketers know that the web is a critical channel for B2B, be it selling more commercial building products and materials, but it’s not enough to just create and post content. You have to think about how the search engines are viewing your content, and how to best present…

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Former Marketing Director

Interview with Paul Hagar, Former Marketing Director at Hunter Douglas

March 12, 2020

Paul Hagar is a marketing and communications professional with over 15 years’ experience in the building and architectural products industry. As former Director of Marketing at Hunter Douglas, Paul led a team that successfully launched the brand’s architectural product line. I sat down with him to ask about the lessons he learned throughout his career,…

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valuable AEC

How to Capture Valuable AEC User Data on Your Website

February 10, 2020

Building product manufacturers have an online user challenge. Simply put, you don’t know who’s visiting your website. I mentioned in my last article that we consistently hear from your customers – the architects, specifiers, engineers, contractors and owners that select your products – that they don’t like to register on your website to give contact…

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