CONCORA
Features
How a Pioneer in the Flooring Sales Industry is Changing the Way Building Product Manufacturers Do Business Online Who is LSI Flooring? LSI Flooring is the professional and leading wholesale sales agency representing quality commercial, hospitality, and residential flooring and interiors products from around the world. But they go further and offer consulting…
Read More
Concora’s Project Showcase: The Latest Feature to Increase Sales for Building Material Manufacturers
INTRODUCING: PROJECT SHOWCASE After months of research, preparation, and testing, Concora is thrilled to announce the release of Project Showcase! If you think you’ve experienced a similar feature before, you’re in for a real treat. Our Project Showcase allows AECs to visual, research, create projects, and generate submittals from a single webpage. Unlike…
Read More
Concora places the assets and tools AECs need to work quickly, efficiently, and productively at their fingertips, eliminating the endless hunt and peck approach to finding and specifying products. Due to the global pandemic, many businesses realize that it’s no longer enough to list products on a website and have that serve as your…
Read More
Do you remember the end of the movie, “Raiders of the Lost Ark”? After Indiana Jones recovered the Ark of the Covenant, it was brought to Washington, where it was put in a crate and stored with seemingly thousands of other crates in a massive warehouse. The implication was that the Ark would remain “lost”…
Read More
In the first part of this series on how to Optimize Your Website for Google Search, I focused on the on-page items which Google factors into your ranking well on the SERP (Search Engine Results Page). This part is all about the stuff you need to do on the backend to help with your rankings. …
Read More
Can we talk about Search Engine Optimization? Marketers know that the web is a critical channel for B2B, be it selling more commercial building products and materials, but it’s not enough to just create and post content. You have to think about how the search engines are viewing your content, and how to best present…
Read More
Paul Hagar is a marketing and communications professional with over 15 years’ experience in the building and architectural products industry. As former Director of Marketing at Hunter Douglas, Paul led a team that successfully launched the brand’s architectural product line. I sat down with him to ask about the lessons he learned throughout his career,…
Read More
Building product manufacturers have an online user challenge. Simply put, you don’t know who’s visiting your website. I mentioned in my last article that we consistently hear from your customers – the architects, specifiers, engineers, contractors and owners that select your products – that they don’t like to register on your website to give contact…
Read More
When an architect, engineer, or contractor (AEC) is visiting your company’s website, they need to be able to find exactly what they’re looking for in a few easy steps. AECs shouldn’t have to spend a lot of time searching for what they need and maybe never finding it at all. If they haven’t already left…
Read More
In part one of this blog series, I highlighted how basic behavior data such as visitors, return visitors, and page views can help you, the building product manufacturer, convert digital engagement to product specifications and sales. In this article, I’ll discuss more advanced data points that you should be capturing via your website and how…
Read More