CONCORA

Best Practices

How a Pioneer in the Flooring Sales Industry is Changing the Way Building Product Manufacturers Do Business Online

June 24, 2021

How a Pioneer in the Flooring Sales Industry is Changing the Way Building Product Manufacturers Do Business Online     Who is LSI Flooring? LSI Flooring is the professional and leading wholesale sales agency representing quality commercial, hospitality, and residential flooring and interiors products from around the world. But they go further and offer consulting…

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How Superior Concrete Products Increased Commercial Sales with Concora

June 1, 2021

How Superior Concrete Products Increased Commercial Sales using Concora’s Digital Experience Platform   Superior Concrete Products is a leading designer, manufacturer, and installer of the most innovative turnkey precast solutions on the market. As a member of the National Precast Concrete Association (NPCA) member, it proudly provides NPCA-certified precast materials across the country for nearly…

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Web Strategy

How a Stellar Web Strategy and Website Help Architects Specify and Purchase More of Your Building Products

May 12, 2021

COMMERCIAL BUILDING PROJECTS NEED BUILDING MANUFACTURERS’ PRODUCTS Commercial construction projects need building materials. It’s as simple as that. And when you consider that since 2018 the U.S. commercial construction industry valued at over 260 billion dollars? Yes, that’s right. $260,000,000,000? (That’s a lot of zeros!)   Take a second to think about how many building…

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Coatings Impact

How Do Paintings and Coatings Impact Health and the Environment?

May 11, 2021

How Do Paintings and Coatings Impact Health and the Environment?   It’s a fact of life that coatings are everywhere — on cars, exterior/interior walls, machines, roofing, toys, cafeteria floors, furniture.   We encounter an immeasurable amount of coatings (and their chemicals) every day. The coatings industry is one of the most heavily regulated industries…

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online visibility

Benefits of Online Visibility and Digital Strategy for Building Materials Manufacturers

May 5, 2021

  “Products are made in the factory, but brands are created in the mind.” – Branding pioneer Walter Landor.   Have you ever noticed that even the smallest of businesses nowadays have a vibrant online presence – often sophisticated, meaningful, and highly engaging for their customers or online visitors? If you are wondering why, well,…

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design build contractor

How the Design-Build Method is Changing the Construction Landscape

April 13, 2021

How the Design-Build Method is Changing the Construction Landscape   PROJECT DELIVERY METHODS WITH SHANNON LINKER   Background I’m incredibly excited to share our latest podcast with you! This week, I had the tremendous pleasure of meeting with Shannon Linker. Not only is Shannon fascinating, experienced, and super smart, but her skill set is also…

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How a Winning Sales Team Translates into More Commercial Sales

March 30, 2021

How a Winning Sales Team Translates into More Commercial Sales Building a Winning Sales Team with Pat Jarvis   Background I just wrapped up a fun and informative podcast (listen here) with Pat Jarvis— a really great, smart, successful guy with over 20 years of sales experience. His background runs the gamut from 100% commission…

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building products

Simplicity Sells – Why Ease of Use is Critical to Digital Marketing of Building Products

August 17, 2020

In our last building product marketing blog, we explained how granular search makes it easy for architects, engineers, and contractors to find the specific materials they need for their commercial building projects. While search capabilities are important, there are other elements of the user experience that digital marketers need to consider. Responsive Design If your…

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 Building Product Specifications

Customers Can’t Buy What They Can’t Find: How Search Impacts Building Product Specifications and Sales

August 12, 2020

Do you remember the end of the movie, “Raiders of the Lost Ark”? After Indiana Jones recovered the Ark of the Covenant, it was brought to Washington, where it was put in a crate and stored with seemingly thousands of other crates in a massive warehouse. The implication was that the Ark would remain “lost”…

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Sustainability Software

Technical and Marketing Content for Architects, Engineers, and Contractors

August 6, 2020

Anyone who has dabbled in marketing has probably heard about the concept of “content marketing”. It’s the notion that by developing content that is useful, actionable, and relevant to your target market, they will beat a path to your website to read it. Done well, it absolutely works. You write some great content, you post…

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