CONCORA
Best Practices
How the Design-Build Method is Changing the Construction Landscape PROJECT DELIVERY METHODS WITH SHANNON LINKER Background I’m incredibly excited to share our latest podcast with you! This week, I had the tremendous pleasure of meeting with Shannon Linker. Not only is Shannon fascinating, experienced, and super smart, but her skill set is also…
Read MoreHow a Winning Sales Team Translates into More Commercial Sales Building a Winning Sales Team with Pat Jarvis Background I just wrapped up a fun and informative podcast (listen here) with Pat Jarvis— a really great, smart, successful guy with over 20 years of sales experience. His background runs the gamut from 100% commission…
Read MoreIn our last building product marketing blog, we explained how granular search makes it easy for architects, engineers, and contractors to find the specific materials they need for their commercial building projects. While search capabilities are important, there are other elements of the user experience that digital marketers need to consider. Responsive Design If your…
Read MoreDo you remember the end of the movie, “Raiders of the Lost Ark”? After Indiana Jones recovered the Ark of the Covenant, it was brought to Washington, where it was put in a crate and stored with seemingly thousands of other crates in a massive warehouse. The implication was that the Ark would remain “lost”…
Read MoreAnyone who has dabbled in marketing has probably heard about the concept of “content marketing”. It’s the notion that by developing content that is useful, actionable, and relevant to your target market, they will beat a path to your website to read it. Done well, it absolutely works. You write some great content, you post…
Read MoreIf you work as a marketer for a building product manufacturer, you likely know it’s crucial to have a solid marketing plan for your products. Even if you have a decent plan, are you just repeating the same things you’ve done before? Sure, keep what’s working, but be willing to adjust what you’re doing with…
Read MoreIn the first part of this series on how to Optimize Your Website for Google Search, I focused on the on-page items which Google factors into your ranking well on the SERP (Search Engine Results Page). This part is all about the stuff you need to do on the backend to help with your rankings. …
Read MoreCan we talk about Search Engine Optimization? Marketers know that the web is a critical channel for B2B, be it selling more commercial building products and materials, but it’s not enough to just create and post content. You have to think about how the search engines are viewing your content, and how to best present…
Read MoreYou’re a building product manufacturer, and you have a digital presence in the form of your commercial website. Online visits, returns, and page views are trending up. Architects, engineers, and contractors (AECs) are downloading your content and specifying your products. You’ve added the tools that encourage your professional user community to register and share project…
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