CONCORA

Best Practices

design build contractor

How the Design-Build Method is Changing the Construction Landscape

April 13, 2021

How the Design-Build Method is Changing the Construction Landscape   PROJECT DELIVERY METHODS WITH SHANNON LINKER   Background I’m incredibly excited to share our latest podcast with you! This week, I had the tremendous pleasure of meeting with Shannon Linker. Not only is Shannon fascinating, experienced, and super smart, but her skill set is also…

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How a Winning Sales Team Translates into More Commercial Sales

March 30, 2021

How a Winning Sales Team Translates into More Commercial Sales Building a Winning Sales Team with Pat Jarvis   Background I just wrapped up a fun and informative podcast (listen here) with Pat Jarvis— a really great, smart, successful guy with over 20 years of sales experience. His background runs the gamut from 100% commission…

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Break Up Dense Text

Simplicity Sells – Why Ease of Use is Critical to Digital Marketing of Building Products

August 17, 2020

In our last building product marketing blog, we explained how granular search makes it easy for architects, engineers, and contractors to find the specific materials they need for their commercial building projects. While search capabilities are important, there are other elements of the user experience that digital marketers need to consider. Responsive Design If your…

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Don't make it hard to find your building products

Customers Can’t Buy What They Can’t Find: How Search Impacts Building Product Specifications and Sales

August 12, 2020

Do you remember the end of the movie, “Raiders of the Lost Ark”? After Indiana Jones recovered the Ark of the Covenant, it was brought to Washington, where it was put in a crate and stored with seemingly thousands of other crates in a massive warehouse. The implication was that the Ark would remain “lost”…

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Technical and Marketing Content for Architects, Engineers, and Contractors

August 6, 2020

Anyone who has dabbled in marketing has probably heard about the concept of “content marketing”. It’s the notion that by developing content that is useful, actionable, and relevant to your target market, they will beat a path to your website to read it. Done well, it absolutely works. You write some great content, you post…

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Marketing Plan for Building Product Manufacturers

The Key Components of a Marketing Plan for Building Product Manufacturers

July 15, 2020

If you work as a marketer for a building product manufacturer, you likely know it’s crucial to have a solid marketing plan for your products. Even if you have a decent plan, are you just repeating the same things you’ve done before? Sure, keep what’s working, but be willing to adjust what you’re doing with…

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Optimize for search

Refine Your Website’s Backend to Rank Higher on Google and Bing

June 8, 2020

In the first part of this series on how to Optimize Your Website for Google Search, I focused on the on-page items which Google factors into your ranking well on the SERP (Search Engine Results Page). This part is all about the stuff you need to do on the backend to help with your rankings. …

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Structure of an SEO optimized page

Enhance Your Digital Marketing for Building Materials with Best Practices for SEO

June 2, 2020

Can we talk about Search Engine Optimization? Marketers know that the web is a critical channel for B2B, be it selling more commercial building products and materials, but it’s not enough to just create and post content. You have to think about how the search engines are viewing your content, and how to best present…

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What Makes for High Quality BIM Content?

March 8, 2020

High-quality Building Information Model (BIM) content.  Is there a single definition of what comprises quality BIM content? For the Building Product Manufacturer, the answer is a resounding yes! Quality BIM content is defined by the designers and contractors’ use of that content.  For the manufacturer, whose lifeblood is the specification and eventual purchase of their…

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Maximize Conversions at Every Phase of the Commercial Building Cycle

March 5, 2020

You’re a building product manufacturer, and you have a digital presence in the form of your commercial website. Online visits, returns, and page views are trending up. Architects, engineers, and contractors (AECs) are downloading your content and specifying your products. You’ve added the tools that encourage your professional user community to register and share project…

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