CONCORA
Best Practices
In our last building product marketing blog, we explained how granular search makes it easy for architects, engineers, and contractors to find the specific materials they need for their commercial building projects. While search capabilities are important, there are other elements of the user experience that digital marketers need to consider. Responsive Design If your…
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Do you remember the end of the movie, “Raiders of the Lost Ark”? After Indiana Jones recovered the Ark of the Covenant, it was brought to Washington, where it was put in a crate and stored with seemingly thousands of other crates in a massive warehouse. The implication was that the Ark would remain “lost”…
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Anyone who has dabbled in marketing has probably heard about the concept of “content marketing”. It’s the notion that by developing content that is useful, actionable, and relevant to your target market, they will beat a path to your website to read it. Done well, it absolutely works. You write some great content, you post…
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If you work as a marketer for a building product manufacturer, you likely know it’s crucial to have a solid marketing plan for your products. Even if you have a decent plan, are you just repeating the same things you’ve done before? Sure, keep what’s working, but be willing to adjust what you’re doing with…
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In the first part of this series on how to Optimize Your Website for Google Search, I focused on the on-page items which Google factors into your ranking well on the SERP (Search Engine Results Page). This part is all about the stuff you need to do on the backend to help with your rankings. …
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Can we talk about Search Engine Optimization? Marketers know that the web is a critical channel for B2B, be it selling more commercial building products and materials, but it’s not enough to just create and post content. You have to think about how the search engines are viewing your content, and how to best present…
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High-quality Building Information Model (BIM) content. Is there a single definition of what comprises quality BIM content? For the Building Product Manufacturer, the answer is a resounding yes! Quality BIM content is defined by the designers and contractors’ use of that content. For the manufacturer, whose lifeblood is the specification and eventual purchase of their…
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You’re a building product manufacturer, and you have a digital presence in the form of your commercial website. Online visits, returns, and page views are trending up. Architects, engineers, and contractors (AECs) are downloading your content and specifying your products. You’ve added the tools that encourage your professional user community to register and share project…
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Building product manufacturers have an online user challenge. Simply put, you don’t know who’s visiting your website. I mentioned in my last article that we consistently hear from your customers – the architects, specifiers, engineers, contractors and owners that select your products – that they don’t like to register on your website to give contact…
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The latest improvement to our platform, Concora’s Submittal Generator, can indicate purchase intent, capture valuable project data, and provide a superior user experience for AECs. In this article, we’ll discuss what building product manufacturers need to know about submittals and how having a purpose-built submittal tool on your website can improve relationships with commercial decision…
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