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Features | Specifying
December 27, 2019
How Manufacturers Can Use Data to Increase Product Selection: Part 2
In part one of this blog series, I highlighted how basic behavior data such as visitors, return visitors, and page…
Features | Specifying
December 17, 2019
How Manufacturers Can Use Data to Increase Product Selection: Part 1
Getting specified—we know that a primary indicator for building product sales is being specified by architects, engineers and contractors (AECs),…
How It Works | Marketing
December 6, 2019
Know Your Audience: How to Sell Products Through Architects
At the risk of sounding reductive, every marketing and sales professional on the planet has the same job: to influence…
Best Practices | Features
November 20, 2019
How Concora’s Submittal Generator Can Increase Product Selection
The latest improvement to our platform, Concora’s Submittal Generator, can indicate purchase intent, capture valuable project data, and provide a…
Features | Marketing
October 27, 2019
Why Your BIMObject Downloads Are Falling
We’ve been speaking to many of our customers and prospects over the past several months and one of the questions…
How It Works | Specifying
October 1, 2019
Architects to Manufacturers: Provide Resources We Can Trust
Whether you’re an architect or a construction manager, perfection is everything. This line of work is one of the few…
How It Works | Marketing
September 25, 2019
The #1 Way to Differentiate Products in the Digital Age: A Rebranding Story
I read a story in Lifehacker about a conversation between Jerry Seinfeld and a young comedian, Brad Isaac. Isaac asked…
How It Works | Marketing
January 23, 2019
Twelve Signs Your BIM Strategy is Failing
1. “What in the world is a BIM Strategy?” just came out of your mouth. Don’t fret, you’re not alone….
Best Practices
December 28, 2018
Domestic & International BIM Mandates Increase With The Transformation of The Building Industry
Do you know what the largest industry in the world is? It is the building industry – which is the…
Marketing | Sustainability
November 18, 2018
Sustainability Lessons Learned: Marketing Green Building Products to Architects, Engineers, and Contractors
Millions of Marketing dollars poured into the Massachusetts Bay area this past week for Greenbuild 2017 in Boston. Manufacturers present…
Sustainability
October 10, 2018
What Every Manufacturer Should Know About LEED v4.1
You finally caught up to LEED v4.0 – whew! You might have updated product sustainability info on your website, maybe…
Features
June 22, 2018
Best Booths at AIA 2020
The sea of Architects, Engineers, Contractors, Sustainability and Manufacturing professionals who flooded the Javits Center in New York City for…