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Best Practices
May 5, 2021

Benefits of Online Visibility and Digital Strategy for Building Materials Manufacturers

  “Products are made in the factory, but brands are created in the mind.” – Branding pioneer Walter Landor.  …

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Features
April 26, 2021

Concora’s Project Showcase: The Latest Feature to Increase Sales for Building Material Manufacturers

INTRODUCING: PROJECT SHOWCASE After months of research, preparation, and testing, Concora is thrilled to announce the release of Project Showcase!…

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design build contractor
Best Practices | Blogs
April 13, 2021

How the Design-Build Method is Changing the Construction Landscape

How the Design-Build Method is Changing the Construction Landscape   PROJECT DELIVERY METHODS WITH SHANNON LINKER   Background I’m incredibly…

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Best Practices | Blogs
March 30, 2021

How a Winning Sales Team Translates into More Commercial Sales

How a Winning Sales Team Translates into More Commercial Sales Building a Winning Sales Team with Pat Jarvis   Background…

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what-is-concora.jpg
Features | How It Works
February 23, 2021

What is Concora?

Concora places the assets and tools AECs need to work quickly, efficiently, and productively at their fingertips, eliminating the endless…

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Break Up Dense Text
Best Practices | How It Works | Marketing
August 17, 2020

Simplicity Sells – Why Ease of Use is Critical to Digital Marketing of Building Products

In our last building product marketing blog, we explained how granular search makes it easy for architects, engineers, and contractors…

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Don't make it hard to find your building products
Best Practices | Features
August 12, 2020

Customers Can’t Buy What They Can’t Find: How Search Impacts Building Product Specifications and Sales

Do you remember the end of the movie, “Raiders of the Lost Ark”? After Indiana Jones recovered the Ark of…

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Best Practices | Marketing
August 6, 2020

Technical and Marketing Content for Architects, Engineers, and Contractors

Anyone who has dabbled in marketing has probably heard about the concept of “content marketing”. It’s the notion that by…

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Sustainability
July 30, 2020

The Five Sustainability Features Every Manufacturer Should Highlight on Their Website

Professionals throughout the building design process require sustainability information on the products they use and, not surprisingly, they look to…

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Marketing Plan for Building Product Manufacturers
Best Practices | How It Works | Marketing
July 15, 2020

The Key Components of a Marketing Plan for Building Product Manufacturers

If you work as a marketer for a building product manufacturer, you likely know it’s crucial to have a solid…

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Optimize for search
Best Practices | Features | Marketing
June 8, 2020

Refine Your Website’s Backend to Rank Higher on Google and Bing

In the first part of this series on how to Optimize Your Website for Google Search, I focused on the…

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Structure of an SEO optimized page
Best Practices | Features | Marketing
June 2, 2020

Enhance Your Digital Marketing for Building Materials with Best Practices for SEO

Can we talk about Search Engine Optimization? Marketers know that the web is a critical channel for B2B, be it…

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Concora is the Web Experience Platform for Building Product Manufacturers.