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Building Product Manufacturers

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Marketing
January 31, 2020

Why Experience Should Spearhead Your Digital Strategy in 2020

When an architect, engineer, or contractor (AEC) is visiting your company’s website, they need to be able to find exactly…

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Features | Specifying
December 27, 2019

How Manufacturers Can Use Data to Increase Product Selection: Part 2

In part one of this blog series, I highlighted how basic behavior data such as visitors, return visitors, and page…

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Features | Specifying
December 17, 2019

How Manufacturers Can Use Data to Increase Product Selection: Part 1

Getting specified—we know that a primary indicator for building product sales is being specified by architects, engineers and contractors (AECs),…

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How It Works | Marketing
December 6, 2019

Know Your Audience: How to Sell Products Through Architects

At the risk of sounding reductive, every marketing and sales professional on the planet has the same job: to influence…

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Best Practices | Features
November 20, 2019

How Concora’s Submittal Generator Can Increase Product Selection

The latest improvement to our platform, Concora’s Submittal Generator, can indicate purchase intent, capture valuable project data, and provide a…

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BIMobjects
Features | Marketing
October 27, 2019

Why Your BIMObject Downloads Are Falling

We’ve been speaking to many of our customers and prospects over the past several months and one of the questions…

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How It Works | Specifying
October 1, 2019

Architects to Manufacturers: Provide Resources We Can Trust

Whether you’re an architect or a construction manager, perfection is everything. This line of work is one of the few…

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jerry seinfeld
How It Works | Marketing
September 25, 2019

The #1 Way to Differentiate Products in the Digital Age: A Rebranding Story

I read a story in Lifehacker about a conversation between Jerry Seinfeld and a young comedian, Brad Isaac. Isaac asked…

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How It Works | Marketing
January 23, 2019

Twelve Signs Your BIM Strategy is Failing

1. “What in the world is a BIM Strategy?” just came out of your mouth. Don’t fret, you’re not alone….

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Best Practices
December 28, 2018

Domestic & International BIM Mandates Increase With The Transformation of The Building Industry

Do you know what the largest industry in the world is? It is the building industry – which is the…

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Marketing | Sustainability
November 18, 2018

Sustainability Lessons Learned: Marketing Green Building Products to Architects, Engineers, and Contractors

Millions of Marketing dollars poured into the Massachusetts Bay area this past week for Greenbuild 2017 in Boston. Manufacturers present…

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Sustainability
October 10, 2018

What Every Manufacturer Should Know About LEED v4.1

You finally caught up to LEED v4.0 – whew!  You might have updated product sustainability info on your website, maybe…

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Concora is the Digital Experience Platform for Building Product Manufacturers.